Kennedy Mmari is an accomplished Tanzanian executive with expertise in Public Relations, Strategic Communications, and Technology. He possesses a unique proficiency in harnessing communication and digitization to drive business growth, foster development, and advance public sector initiatives.
As the visionary founder and CEO of Serengeti Bytes, a highly regarded firm headquartered in Dar es Salaam, Tanzania, Kennedy leads a full-service agency renowned for its excellence in Communications, Public Relations, and Digital Technology. Serengeti Bytes' outstanding performance has earned recognition as one of Africa's top 20 B2B companies by Clutch, a respected US-based research, ratings, and reviews site. The agency has also been honored as a Public Relations Agency of the Month.
Kennedy's impressive career encompasses a wide array of accomplishments. His extensive experience in communications and Public Relations extends to diverse domains, including monitoring and evaluation, field documentation, and strategic counsel on communication and digital initiatives for the Government of Tanzania.
Prior to founding Serengeti Bytes and becoming a trusted consultant for government communication, Kennedy served with distinction at Water Witness International, an international non-governmental organization (NGO). In this role, he contributed to research design and management, authored influential publications addressing knowledge gaps, shared valuable lessons, and championed the importance of social accountability in achieving sustainable development goals.
Before that, Kennedy held the position of Communication Officer at Raleigh International Tanzania, a renowned organization dedicated to sustainable development. During his tenure, he played a pivotal role in managing external communications, showcased exceptional writing skills by creating impactful publications—including annual reports, news articles, press releases, and blogs—and effectively managed social media platforms. His work garnered recognition in esteemed publications such as The Guardian (UK), local newspapers, and television stations.
With over 9 years of progressive experience in Public Relations, Communication, and Digital Media, Kennedy has earned prestigious titles, including Associate Fellow of the Royal Commonwealth Society and Bill and Melinda Gates Foundation Goalkeeper. These honors reflect his unwavering commitment and significant contributions to various Sustainable Development Goals in Tanzania. In 2019, Kennedy was acknowledged as one of the 100 Most Influential Young Africans for his exceptional work at Serengeti Bytes, and he was also listed among the Most Influential Young Tanzanians by the Africa Youth Awards program, based in Ghana.
In January 2020, Kennedy led Serengeti Bytes in establishing the esteemed Tanzania Digital Awards, the largest awards scheme in the country. This event celebrates and acknowledges excellence in the digital realm, with a focus on accountability, creativity, and innovation. In 2023, Kennedy founded The Changemaker Magazine to celebrate trailblazers in Tanzania.
Beyond his professional endeavors, Kennedy generously volunteers his time and expertise as a member of various advisory boards. He serves as the Vice Chair of the Industrial Advisory Committee at the Mwalimu Julius K. Nyerere University of Agriculture and Technology (MJNUAT) and is a valued Board Member at Mwanamke na Uongozi and Media for Development and Advocacy (MEDEA).
Kennedy holds an honors bachelor's degree in Public Relations and Advertising from the prestigious University of Dar es Salaam in Tanzania. Additionally, he is a certified Digital Marketer, having acquired qualifications from renowned institutions such as Google, IAB Europe, HubSpot, and LinkedIn.
