Hello My name is Itsik Friedman and I am an Israeli based music producer with over 30 years of experience in the music business, not only as a music producer, but also as a gigging and session guitar player, mix engineer, composer, musician and studio owner. Thru out my career, I have been fortunate to have worked with some of the biggest names in the local industry, gaining an incredible wealth of experience, honing my skills and maximizing my talent. On top of my experience in both the live and studio fields as a music producer, record producer, session and stage player, mix engineer, mastering engineer and studio owner, i am also an author and an educator. I own a vary successful blog where I write about music production, studio tech, guitar related topics about gear and advanced techniques. I have a series of guitar master classes dealing with improvisation, technique, guitar sound and gear. I teach advanced guitar related topics to some of the countries leading guitar players. About a year ago, I published my first book in Hebrew called "Perfect Guitar Sound" which was a great success, and I'm currently working on some more publications dealing with various topics related to guitar sound and music production. I am also the owner of "Storm Productions" a state-of-the-art, high end recording studio, situated 10 minutes from the center of Tel-Aviv.