I am a lecturer or teaching staff at a private campus in Mataram City, West Nusa Tenggara Province, Indonesia. My career as a lecturer started in 2012 slam, or approximately 11 years ago, while I was a lecturer or teaching staff, how many papers or scientific papers have I produced, including one of which has more than 1000 citations in a period of 5 years, plus I have produced several book collaborations, now I occupy the position of Director of the Office of International Affairs or Office International Affairs, in the midst of being the head of international affairs, I continue to actively write books that are in accordance with my field, namely management, branding, strategic management, development political economy, international business, international negotiations, and others