Chirodip Basu Roy

As a marketing and branding expert with over 20 years of experience, I have a proven track record of driving business growth through innovative strategies and data-driven decision making. My expertise spans across a variety of industries, from ultra-luxury to affordable segments, and in both B2C and B2B environments. Throughout my career, I have built a reputation for creating end-to-end marketing visions that deliver results, leveraging my expertise in ATL, BTL, digital, and experiential marketing.

As a founder, co-founder, and head of marketing in various organizations, I have consistently demonstrated my ability to challenge the status quo and build strong performance-driven cultures. I am skilled in managing a wide range of brands, mapping customer journeys, testing UX designs, and increasing online leads and conversions. My leadership has resulted in significant cost savings and increased revenue, and my ability to maximize media outreach has won multiple awards. I am passionate about developing breakthrough innovations that disrupt the market and drive business success.

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