Now in Print: The Ultimate Guide to Using Influencer Marketing
Who knew publishing books would be so hard? Aside from all the authors and publishers out there that have actually done this before I mean.
The Kindle edition of the book (available here) launched back in December, but we wanted to wait several weeks before launching a print version because we knew there would inevitably be edits…and there were. Quite a few actually.
After those edits were made, we got to work with CopyPress on formatting the PDF specifically for Amazon’s print import — that was an interesting process; I personally don’t give too much thought to kerning and margin width, but they certainly matter quite a bit when it comes to whether or not your words exist on a page after running through the printer.
So now you can go buy a print version of the book.
For all those aspiring authors out there, let’s talk about the math. We’ve set the book to $9.99, which is purposefully low. Here’s how this breaks out, in case you’re curious:
$9.99 — The amount you’re rushing to pay RIGHT NOW!
$2.93 — The cost Amazon charges to print each book based on the glossy cover, black ink, page size, and number of pages.
$3.99 — The margin of the book sale to Amazon.
$3.07 — The margin of the book sale to team Intellifluence and CopyPress.
Big money baby!
Obviously we aren’t publishing the book to make money off it or we’d price it a lot higher and add a lot of fluff. We want this topic widely read and understood, so as an interesting we can do more with our marketing dollars. I’ll try to always bring a few copies when I’m out at conferences.
Thank you for your support!
Joe, CEO and Co-Founder of Intellifluence, has close to 20 years of experience in SEO, leading several successful marketing companies and providing expert consultation. He is the author of The Ultimate Guide to Using Influencer Marketing, which is available as an eBook or in print.