Megan Antoinette is a popular YouTube creator and influencer on Intellifluence. Based in Nashville, Tennessee, Megan covers topics such as food, travel and beauty in addition to reaction videos on YouTube. Be sure to follow Megan on YouTube, Facebook, Twitter and LinkedIn, to name a few.
Can you tell us a little bit about your background, including what led you to create your popular YouTube channel?
My background has really nothing to do with my YouTube channel, but I started listening to music from overseas and it got to the point where I wanted to share with everyone else in America this wonderful music, because we don’t hear it much here in America. So I started a YouTube channel and started reactions and then people wanted to see more. And then I went on to different countries and it just went on from there.
So the art of the reaction video, is it as natural as it looks? Or is this something that you have to refine and work at over the years?
Mine, my reactions are legit. They’re really real reactions. I like to take a video that wants someone wants me to see.
I don’t watch it. I just hope it’s the right video. And then I press record on myself reacting to the video for the first time. So my video that you see is just my first time seeing it with you guys.
At what point did you realize, “Hey, I’m an influencer. I have an audience and people listen to me.”
It hit me when I got to 10,000 subscribers. I was just doing it because I love it, and I just wanted to share with the world the music of overseas, and more people started asking for requests, and there were some people who were like, “You changed my life and you gave me courage.
You did this for me. You did that for me.” And that’s when I realized that I was an influencer and I was changing lives through reactions, which I never thought I could do with my videos.
When you say overseas music, do you focus on Japan? Is that what I saw when I was looking?
I do Kazakhstan, Philippines, I did China. And I want to focus on Japan because that’s where I’m moving to this year, hopefully.
Very nice. Do you have any memorable brand collaborations that have stood out to you over the years?
It’s not really a brand collaboration. I would speak to these artists after I react to their video and they appreciate me helping them out. And what I got out of it was a friendship, a bond, I changed their lives, making them happy.
So it’s not really a brand thing or a collab? Do you know what I mean?
Absolutely. So what are some of your goals for your channel in the next year or so?
My goal is to do more Japanese reactions, more reactions from China, and I’m hoping to hit a certain mark with my subscribers.
So 50K is what I’m landing to hit or I’m aiming to hit. So yeah, just more Asian videos, and try to reach as many people as possible with my videos, even more than what I am doing now.
How long have you been managing your YouTube channel, in particular?
I’ve been doing my YouTube channel for, I want to say five years? But it was on and off because I didn’t know what I wanted to do with it. And then I believe in like 2017, 2018, that’s when I started doing reactions, and that’s when I started getting more noticeable to the public. And that’s when people wanted to see more of me doing reactions. At first, I thought it was silly, but then it started becoming more fun. So I just kept doing it.
Yeah, totally. Give the audience what they want. That’s how you grow.
Note: Influencer Spotlight interviews are edited for time and clarity.
Andrew is the Head of Client Services for Intellifluence and has a background in communications. He is committed to helping brands get the most out of their campaigns and is the co-host of the Influencer Spotlight series.