Connect with Ashley
Intellifluence profile
Connect with Ashley on TikTok
Ashley is a new mom, 2026 bride and Atlanta-based lifestyle creator with her lens on food, fitness, local events and family life. She’s known for aesthetically driven, feel-good content that adds an elevated touch to everyday life. Since 2017, she’s become a go-to creative for brand collaborations, earning a reputation as a trusted voice and tastemaker who inspires action.

How did you get into influencer marketing and when was that “aha” moment when you realized that you were an influencer?

My background is in marketing. I’m a marketing professional. I’ve been in marketing since at least about 2013 and really got into the space of calling myself and feeling confident about being a marketing professional since 2017. But then the pandemic hit and everything went digital and I had to pivot just like everyone else or most people at the time. Started putting a lot of my focus on social media and it popped off really quickly because everyone’s sitting at home with nothing to do on their phone. It was like the era of digital. That’s when it dawned on me that I am a creative. I am a content creator. There’s a space in the content world for me. And then I kind of fizzled … I won’t say fizzled out, but I lost that momentum, lost that confidence, and recently regained it because I became a mother.

And I think just feeling like I have, again, this new energy, this new purpose, it made me want to get back into it. So yeah, it definitely kicked off with the pandemic and everything going digital, me learning that platform. And now that there’s so much more e-commerce, social commerce, TikTok, there’s so much more to learn. It’s really revitalized my passion for being a creator.

Tell us a little bit about some of your favorite brand collaborations to-date.

I really love anything I’m doing right now. I really was so nervous about how to fuse myself into the … Whether it’s baby, clothing, or working with different brands that are focused on either mothers or babies. I wasn’t sure how I was going to share my family, but I’ve been loving it so much. I recently partnered with a new brand, woman owned, Maddie’s Room, to feature my daughter and her new playpen. And I thought that was so fun and so authentic to my actual life. It didn’t really feel like marketing. It didn’t feel so much like a brand. It just really felt like getting to share something I’m passionate about. In the past, I would’ve said a partnership that I did with Red Bull because it was my first influencer trip. They flew me out, all expenses paid, and it really was like a, wow, I’m really doing this moment.

So I really loved Red Bull back then because it was all the grandiose theatrics, but I’ve been really enjoying anything that’s allowing me to showcase my life as a mom.

Thinking back of when I was a new parent, I would’ve gladly taken a Red Bull sponsorship.

I could use a pack or two. I might have to revamp that partnership because I need them.

Your content spans numerous categories, including motherhood, food, fitness, just to name a few. What’s your favorite type of content to produce? And what’s your favorite social network to post on?

My favorite social network definitely has been TikTok lately because I’m so used to how aesthetically driven and perfect and poised everything has to be on Instagram, even though Instagram is kind of loosening up as a culture, as a platform. But I just love how spontaneous everything is on TikTok. I love how you can just post a thought with very little context or it doesn’t have to be this well-designed production and it just resonates with people. It relieves a lot of the anxiety from posting because you don’t have to overthink it. If it works, it works. And if it doesn’t, it doesn’t. Also, TikTok really supports creators. They really help your content to be seen, which is not something that you experience on Instagram. You really have to have an understanding of SEO and how to get yourself out there. But with TikTok, you can just be a beginner and have fun and not think so much about it.

I think it’s a great platform. I’ve really enjoyed it thus far.

I guess I could say my favorite content lately, aside from the baby and motherhood stuff is definitely food. I love food genuinely. We all do, but it’s been really fun to now incorporate my soon to be husband and us trying different foods, showcasing what the baby eats, making food for him, making food for her. It’s something that we all do, but really just trying to make it fun. Yeah, that I’ve definitely enjoyed lately.

Over the summer, you made a TikTok addressing the fact that your views can take a hit if you don’t post enough. How do you structure your average day so you can stay on top of social media along with all your other responsibilities in life?

I have so much content that I think that’s what keeps me afloat is I’m ahead of myself content wise and a little bit behind on editing, which is kind of good for me because it used to be I have no idea what to post. I have no idea what to film. And now it’s like I have so many ideas that I’ve filmed and it just comes down to editing. But really just, I love that my fiancé is so supportive. He really thinks that he really enjoys what I’m doing on social media and supports it. So if I need time to edit, if I need ideas, I mean, we really just hold space for that to be something that gets done throughout the week. It doesn’t have to be every day. Really a couple hours here and there throughout the week is perfect.

I really think I just work with my partner, my time to make sure I get my hours in. You’ve got to do your 10,000 hours. So just like you make time to go to the gym, just like when I’m sure you come home with your kids and you have playtime and it’s like that’s kind of scheduled or you hold space for it. I really just treat it like anything else.

Are there any specific content creators that inspire you? Who are some of your favorites?

I’ve never said this out loud, but right now I’m really, really, really loving the Webbers. They are a family here. I think they’re in Atlanta, but maybe just outside of Atlanta. Here we call it inside or outside of the perimeter. I think they’re just outside the perimeter, but I love them. They’re a husband and wife couple. They don’t post on the same page. Liz has hers and I think his name is Zach has his. As far as my transition to motherhood and focusing more on family, I love how fun, unserious. It doesn’t feel overproduced. They show their children, but they don’t show their faces and they protect their privacy. And I’m not going to lie. When I’m creating content, they’re one of the pool of influencers that I pull from. I really love what they’re doing right now.

What has been the weirdest pitch you’ve ever received?

It’s so hard to say because there’s so many that can come to mind. And without sounding shady towards any one brand, I think that you can tell when … And I don’t think that anyone has to sit here and do a ton of research on Ashley Marriott because I’m one of a million creators, right? But I do think it takes two seconds to just type my name into Instagram, TikTok, wherever you are and briefly gather what I am and am not about. And so you can tell when a brand has not done any research at all. They probably put you into some influencer marketing AI platform and it spat you out based on whatever hashtag you might’ve used three years ago. And so those are always odd because it’s like, why would you approach me for this? This doesn’t align with anything I’m doing.

So you just politely decline. I’ll leave it there because again, I don’t want to call out any one brand because maybe we’ll align in the future, but I can just tell when someone’s just like, “I have to find someone to pitch for this campaign, ASAP,” and it’s like, not me.

What are some goals that you have for 2026 as it pertains to influencer marketing?

The goals that I have are things that people would consider kind of basic, but I really want to be focused on sustainable growth, like really building a community that stays with me over time versus people who maybe have joined the party for a moment or one viral clip. So building a sustainable following, be more community focused. I really love, there’s a specific type of motherhood community that I’m enjoying and trying to amplify and build. So being community focused for partnerships, I really am looking forward to long-term partnerships. Instead of all these one-offs, they’re fun, they’re cool. They give you the opportunity to experiment and see what you’re into and what you’re not into. And free products is always cool. But really, there’s some brands that I’ve enjoyed and I want to focus more so on long-term partnerships. And I think that is the main thing. I recently got more comfortable and it’s super, super beneficial for me.

It’s really changed the game and kind of helped me to grow a lot more. But I’ve recently gotten more comfortable with speaking online instead of doing more aesthetic videos, as I mentioned. I’m looking forward to more of that. I’m looking forward to more of my personality, taking up more space. And just 2025 was a great year, so moving forward goal-wise, I think just keep trying different things, seeing what works, and amplifying on that.