Influencer marketing, in its simplest form, is having someone tell your story for you.
It’s not a new concept. In fact, the practice has been around since the days of Roman gladiators, where elite fighters would endorse products similar to modern athletes. More recently, the term was acutely defined in the 1970s, by psychologist George Silverman. Silverman was so far ahead of his time that he actually coined the concept initially as “teleconferenced peer influence groups” — what we now refer to as influencer marketing. The idea by Silverman was to build “buzz” to the point of influencing a purchasing decision.
So, who should use influencer marketing? Any business, large or small, can employ the concept. When you utilize influencer marketing, you are relying on reputable influencers to share their thoughts about your products and services with their audience to gain exposure and grow your sales.
For a comprehensive guide to Influencer Marketing for brands written and produced by Intellifluence CEO Joe Sinkwitz, click here.
There are three main types of influencers that you can utilize to promote your product or service and they are known as aspirational, authoritative and peer-level influencers:
Aspirational: The most common types from a marketing perspective. Influence applied towards someone that is aspiring to be like another person.
Authoritative: Topical experts, whose opinion you trust because you know them to be experts.
Peer: The most powerful influencers are those we view as equals. Our friends and neighbors, for example.
You don’t have to be a major corporation to get the most out of this type of promotion. We have helped countless businesses of all sizes get reviewed, build awareness and increase their sales. Regardless of the type of influencer you want to work with, Intellifluence enables you to accomplish your goals with ease.