Tabitha Hawkins

Tabitha Hawkins

United States

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Hi! I’m Tabitha! I’m a mom of four, Founder of So Millennial, LLC.

I started blogging back in 2004, a year before I started my professional marketing career. in 2005 when I found myself pregnant and in college, I started a blog to follow my journey into motherhood. Without knowing what I was in for, I took my skills from my day job (Digital Marketing & PR) and turned into  into a full-time income, and rode off into the [link-omitted]’s until I lost my passion for it, sold the domain for 6 figures and continued growing in my Digital Marketing career, landing contract to run social media and influencer campaign strategy for some of the biggest brands in the world — like Disney, Marvel Studios, and Sephora.

I re-started my corporate journey with a goal to be CMO by 35, and retire by 40, but after reaching Senior Management with a local travel company, and quickly realized that I had been fighting against myself for validation that I was more than just a mom.

I defined myself by a bunch or titles Senior Manager, Mom Boss, #Mompreneur, and #BossBabe. In 2019, I launched my current blog — The Mom Set([link-omitted]). There, I have a no perfect moms allowed policy. My mission is to empower the generation of millennial moms by sharing honestly about motherhood, marriage, and life. I believe that mom guilt and the shame of imperfection can be replaced with inspiration and pride –  by being real and transparent about everything, including my struggles.

In May of 2019, I launch a Facebook group for Millennial Moms ([link-omitted]) to have a safe space to grow, be real and connect! That community is 3,800 strong and growing daily!

Every month, I reach more than 150,000 women and they have been as much a part of my healing and growth as I have been to them. I no longer feel the need to add vanity titles to my name, because being a mom is what has lead to my business success, and it’s the accomplishment I’m most proud of.

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Follower Engagement / Demographics

Engagement

Average Engagement Rate by Reach 0.22%
Comment Average 2
Like Average 82
View Average 1K
Play Average 3K

Reach

0-50037.90%
500-100010.08%
1000-15007.37%
1500+44.65%

Genders

Male50.03%
Female49.97%

Ages

13-176.76%
18-2433.78%
25-3439.87%
35-4414.03%
45-645.40%
65+0.16%

Genders per Age

13-17
Male
3.73%
Female
3.03%
18-24
Male
17.67%
Female
16.11%
25-34
Male
19.10%
Female
20.77%
35-44
Male
6.97%
Female
7.06%
45-64
Male
2.41%
Female
2.99%
65+
Male
0.15%
Female
0.01%

Ethnicities

White / Caucasian80.52%
Hispanic5.87%
Asian9.79%
African American3.81%

Top Languages

English70.60%
Spanish7.07%
French4.56%
German3.14%

Top Interests

Clothes, Shoes, Handbags & Accessories35.63%
Restaurants, Food & Grocery30.90%
Camera & Photography27.91%
Friends, Family & Relationships24.76%
Travel, Tourism & Aviation24.50%
Electronics & Computers24.24%
Art & Design22.94%
Toys, Children & Baby22.30%
Fitness & Yoga21.24%
Music20.01%
Television & Film19.95%
Shopping & Retail18.95%

Top Countries

United States31.28%
United Kingdom9.80%
India5.46%
France5.31%
Germany4.83%
Spain4.00%
Brazil2.81%

Top States

California4.98%
New York3.48%
Florida3.29%
Texas3.25%
Georgia1.01%
North Carolina0.97%
Pennsylvania0.82%

Top Cities

London, GB3.11%
New York City, US2.66%
Los Angeles, US2.51%
Paris, FR1.50%
Dubai, AE0.75%
São Paulo, BR0.71%
Melbourne, AU0.64%

* This data may be out of date.

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