It's hard to believe that only 15 short years ago South Africa was only just sitting up to notice the now unmistakable voice of Reason. At the time, showing up on YFM and delivering breakfast jingles for DJ Fresh’s wildly popular Unrestricted Breakfast The show, only a few realized they were witnessing the birth of one of Africa’s true music
Lately, Reason is showing the vital signs of a consummate and well-rounded artist, that wholly and honestly encompasses the full range of his 15 Years life experiences as both an artist and A creative. “I use ‘Reason’ to
tell Sizwe’s life stories”, explains the rapper. ‘“Things I go through, think, believe and have come to learn and understand about life”.
That's some serious marketing potential!