ruby lebajo

ruby lebajo

Philippines

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Ruby Asoy
Media and PR Practitioner, Entrepreneur

Ruby is a true-blooded media practitioner and journalist by profession. She was a product of a campus paper from elementary up to tertiary. She served her early years as an editorial assistant, then lifestyle writer for a leading magazine, and a couple of corporate engagements to which she learned the ropes of editorial work – from writing, proofreading, pictorial for cover stories, and dealing with personalities and celebrities.

When the opportunity came in, she shifted to advertising work and handled the magazine group, an online portal, a morning TV show, and culinary TV shows in her most productive years managing and handling major accounts for these media outfits.

She had a productive stint as Account Director at AMPR Publicity and Communications, Inc. (2013-2017) which opened her to agency discipline, creativity, media planning, and placements, and the day to day challenges of handling clients and managing their requirements to the best of her ability and quality of
implementation.

It was also during this period that she honed her skills in Marketing when she had the opportunity to serve as Committee Member at the prestigious Philippine Marketing Association (PMA). She was grateful for the recognition bestowed upon her as Outstanding Committee for Media and PR as part of the team that delivered the Asian Marketing Leadership Summit (AMLS), the first market-disrupting leadership summit that brought back glorious days for the association.

She served as Marketing Director/Writer for Experience Travel and Living magazine from 2017-2019. She’s presently contributing articles to Experience Travel and Living magazine.

She was part of the recently concluded successful staging of ManilART 2019: Showcasing the Global Filipino Artist (October 2019).

She manages her own website: [link-omitted] – Ruby’s Precious Moments, where she covers subjects on travel, lifestyle, arts and culture, entertainment, food, home and decorating, technology, and health and wellness. She also engages in some writing and marketing projects.

After all these years of working, Ruby remains a persevering, hardworking person. She always keeps that innate optimism, passion, humor, and the desire to share her goals with her team and the people she works with.


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