Rachel Petersen

Rachel Petersen

United States

52K Reach

speedometerThat's some serious marketing potential!

I’m Rachel, a driven, hard-working woman who wants to show my children what one can accomplish through grit and determination. I started xo, Rachel as an account to document my transition from hospital nursing to entrepreneurship. It has organically grown in just a couple years to a platform where I can genuinely influence other people's lives. I fully recognize the struggle most people have of feeling inadequate due to what they see on social media, and my goal is to influence my followers through genuine connections and relationships, both with those reaching out to me in my DMs, as well as with the brands I bring to my feed.

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Photos

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Follower Engagement / Demographics

Engagement

Average Engagement Rate by Reach 2.23%
Comment Average 11
Like Average 300
Play Average 3K
Share Average 82

Reach

0-50032.01%
500-100018.83%
1000-150010.59%
1500+38.57%

Genders

Female82.71%
Male17.29%

Ages

13-172.86%
18-2424.46%
25-3440.97%
35-4421.04%
45-6410.62%
65+0.06%

Genders per Age

13-17
Male
0.96%
Female
1.90%
18-24
Male
6.59%
Female
17.87%
25-34
Male
6.66%
Female
34.31%
35-44
Male
2.01%
Female
19.02%
45-64
Male
1.07%
Female
9.54%
65+
Male
0.00%
Female
0.06%

Ethnicities

African American7.45%
White / Caucasian78.53%
Asian8.03%
Hispanic5.99%

Top Languages

English93.39%
Portuguese2.03%
Turkish1.02%
Spanish0.94%

Top Interests

Clothes, Shoes, Handbags & Accessories77.11%
Shopping & Retail62.23%
Electronics & Computers45.00%
Beauty & Cosmetics42.68%
Activewear42.32%
Toys, Children & Baby37.71%
Home Decor, Furniture & Garden33.20%
Friends, Family & Relationships31.08%
Business & Careers29.67%
Luxury Goods29.35%
Restaurants, Food & Grocery27.36%
Travel, Tourism & Aviation24.53%

Top Countries

United States84.80%
India5.15%
Brazil2.12%
Canada1.37%
Indonesia0.57%
United Kingdom0.51%
Australia0.43%

Top States

California12.67%
Florida7.95%
Texas6.32%
New York5.26%
Georgia3.57%
Illinois3.00%
Pennsylvania2.85%

Top Cities

Los Angeles, US4.69%
New York City, US3.04%
Chicago, US1.81%
Atlanta, US1.39%
Phoenix, US1.02%
San Diego, US0.92%
Austin, US0.84%

* This data may be out of date.

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