I’m Rachel, a driven, hard-working woman who wants to show my children what one can accomplish through grit and determination. I started xo, Rachel as an account to document my transition from hospital nursing to entrepreneurship. It has organically grown in just a couple years to a platform where I can genuinely influence other people's lives. I fully recognize the struggle most people have of feeling inadequate due to what they see on social media, and my goal is to influence my followers through genuine connections and relationships, both with those reaching out to me in my DMs, as well as with the brands I bring to my feed.
Rachel Petersen
United States
That's some serious marketing potential!Photos
Follower Engagement / Demographics
Engagement
| Average Engagement Rate by Reach | 2.23% |
| Comment Average | 11 |
| Like Average | 300 |
| Play Average | 3K |
| Share Average | 82 |
Reach
| 0-500 | 32.01% |
| 500-1000 | 18.83% |
| 1000-1500 | 10.59% |
| 1500+ | 38.57% |
Genders
| Female | 82.71% |
| Male | 17.29% |
Ages
| 13-17 | 2.86% |
| 18-24 | 24.46% |
| 25-34 | 40.97% |
| 35-44 | 21.04% |
| 45-64 | 10.62% |
| 65+ | 0.06% |
Genders per Age
| 13-17 | Male 0.96% Female 1.90% |
| 18-24 | Male 6.59% Female 17.87% |
| 25-34 | Male 6.66% Female 34.31% |
| 35-44 | Male 2.01% Female 19.02% |
| 45-64 | Male 1.07% Female 9.54% |
| 65+ | Male 0.00% Female 0.06% |
Ethnicities
| African American | 7.45% |
| White / Caucasian | 78.53% |
| Asian | 8.03% |
| Hispanic | 5.99% |
Top Languages
| English | 93.39% |
| Portuguese | 2.03% |
| Turkish | 1.02% |
| Spanish | 0.94% |
Top Interests
| Clothes, Shoes, Handbags & Accessories | 77.11% |
| Shopping & Retail | 62.23% |
| Electronics & Computers | 45.00% |
| Beauty & Cosmetics | 42.68% |
| Activewear | 42.32% |
| Toys, Children & Baby | 37.71% |
| Home Decor, Furniture & Garden | 33.20% |
| Friends, Family & Relationships | 31.08% |
| Business & Careers | 29.67% |
| Luxury Goods | 29.35% |
| Restaurants, Food & Grocery | 27.36% |
| Travel, Tourism & Aviation | 24.53% |
Top Countries
| United States | 84.80% |
| India | 5.15% |
| Brazil | 2.12% |
| Canada | 1.37% |
| Indonesia | 0.57% |
| United Kingdom | 0.51% |
| Australia | 0.43% |
Top States
| California | 12.67% |
| Florida | 7.95% |
| Texas | 6.32% |
| New York | 5.26% |
| Georgia | 3.57% |
| Illinois | 3.00% |
| Pennsylvania | 2.85% |
Top Cities
| Los Angeles, US | 4.69% |
| New York City, US | 3.04% |
| Chicago, US | 1.81% |
| Atlanta, US | 1.39% |
| Phoenix, US | 1.02% |
| San Diego, US | 0.92% |
| Austin, US | 0.84% |
* This data may be out of date.
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