Phume is a young, down to earth and full of life young woman navigating between being an investment professional, social media influencer and content creator. Phume is passionate about all things fitness, she is a sports fanatic and an avid jet setter who enjoys travel, while indulging in entertainment. Phume is also known for her forward thinking sense of style and is popularly known for her satire around the release of the new PS5. She has worked with some bluechip brands such as Ciplar SA, Cadbury SA, Checkers SA and Hullets SA to name a few.
Phumelele Zwane
South Africa
That's some serious marketing potential!Photos
Follower Engagement / Demographics
Engagement
| Average Engagement Rate by Reach | 2.40% |
| Comment Average | 34 |
| Like Average | 1K |
| View Average | 31K |
| Play Average | 47K |
Reach
| 0-500 | 28.79% |
| 500-1000 | 25.82% |
| 1000-1500 | 15.18% |
| 1500+ | 30.21% |
Genders
| Female | 64.92% |
| Male | 35.08% |
Ages
| 13-17 | 4.61% |
| 18-24 | 25.08% |
| 25-34 | 57.74% |
| 35-44 | 11.63% |
| 45-64 | 0.93% |
| 65+ | 0.01% |
Genders per Age
| 13-17 | Male 1.14% Female 3.47% |
| 18-24 | Male 7.33% Female 17.75% |
| 25-34 | Male 18.16% Female 39.57% |
| 35-44 | Male 7.71% Female 3.92% |
| 45-64 | Male 0.72% Female 0.21% |
| 65+ | Male 0.01% Female 0.00% |
Ethnicities
| African American | 90.80% |
| White / Caucasian | 3.30% |
| Asian | 5.78% |
| Hispanic | 0.12% |
Top Languages
| English | 99.57% |
| Portuguese | 0.09% |
| German | 0.09% |
| French | 0.07% |
Top Interests
| Clothes, Shoes, Handbags & Accessories | 31.14% |
| Friends, Family & Relationships | 27.51% |
| Restaurants, Food & Grocery | 20.13% |
| Beauty & Cosmetics | 19.71% |
| Television & Film | 17.65% |
| Camera & Photography | 16.81% |
| Activewear | 15.38% |
| Toys, Children & Baby | 15.31% |
| Wedding | 14.65% |
| Travel, Tourism & Aviation | 14.09% |
| Healthy Lifestyle | 13.49% |
| Fitness & Yoga | 11.29% |
Top Countries
| South Africa | 90.67% |
| Botswana | 1.35% |
| Kenya | 1.25% |
| Zimbabwe | 1.10% |
| United States | 0.89% |
| Eswatini | 0.59% |
| Zambia | 0.43% |
Top States
| New York | 0.16% |
| Florida | 0.12% |
| California | 0.12% |
| Texas | 0.12% |
Top Cities
| Johannesburg, ZA | 19.62% |
| Tshwane, ZA | 12.22% |
| Durban, ZA | 9.77% |
| Cape Town, ZA | 8.21% |
| Harare, ZW | 0.67% |
| Nairobi, KE | 0.66% |
| Msunduzi Local Municipality, ZA | 0.48% |
* This data may be out of date.
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