Niki Brantmark is the creator of award winning blog My Scandinavian Home ([link-omitted]), an interior design blog supported with a social media platform totalling over 10 million views globally per month. Originally from London, Niki is also the author of Lagom: The Swedish Art of Living a Balanced, Happy Life and The Scandinavian Home and lives in Malmö, Sweden with her husband and three children.
NB
Niki Brantmark
Sweden
That's some serious marketing potential!Photos
Follower Engagement / Demographics
Engagement
| Average Engagement Rate by Reach | 0.17% |
| Comment Average | 71 |
| Like Average | 549 |
| View Average | 41K |
| Play Average | 99K |
Reach
| 0-500 | 35.60% |
| 500-1000 | 26.67% |
| 1000-1500 | 14.51% |
| 1500+ | 23.22% |
Genders
| Male | 11.51% |
| Female | 88.49% |
Ages
| 13-17 | 2.12% |
| 18-24 | 17.40% |
| 25-34 | 40.56% |
| 35-44 | 26.30% |
| 45-64 | 13.53% |
| 65+ | 0.10% |
Genders per Age
| 13-17 | Male 0.15% Female 1.97% |
| 18-24 | Male 1.17% Female 16.23% |
| 25-34 | Male 4.80% Female 35.75% |
| 35-44 | Male 3.48% Female 22.82% |
| 45-64 | Male 1.89% Female 11.64% |
| 65+ | Male 0.02% Female 0.08% |
Ethnicities
| Asian | 9.64% |
| African American | 0.93% |
| White / Caucasian | 82.39% |
| Hispanic | 7.03% |
Top Languages
| English | 53.89% |
| Spanish | 8.03% |
| Russian | 6.10% |
| Portuguese | 5.52% |
Top Interests
| Restaurants, Food & Grocery | 43.39% |
| Travel, Tourism & Aviation | 43.06% |
| Camera & Photography | 42.96% |
| Clothes, Shoes, Handbags & Accessories | 40.39% |
| Friends, Family & Relationships | 39.78% |
| Home Decor, Furniture & Garden | 38.84% |
| Art & Design | 36.02% |
| Toys, Children & Baby | 32.88% |
| Pets | 27.60% |
| Wedding | 24.56% |
| Shopping & Retail | 23.76% |
| Beauty & Cosmetics | 22.77% |
Top Countries
| United States | 17.84% |
| United Kingdom | 11.59% |
| Spain | 4.48% |
| Brazil | 4.40% |
| Russia | 4.33% |
| Italy | 4.29% |
| Germany | 4.05% |
Top States
| California | 3.45% |
| New York | 2.30% |
| Florida | 0.91% |
| Texas | 0.88% |
| Oregon | 0.73% |
| Washington | 0.71% |
| Illinois | 0.63% |
Top Cities
| London, GB | 4.39% |
| New York City, US | 1.81% |
| Moscow, RU | 1.49% |
| Los Angeles, US | 1.49% |
| São Paulo, BR | 1.21% |
| Melbourne, AU | 1.14% |
| Paris, FR | 0.93% |
* This data may be out of date.
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