Melissa Johnson

Melissa Johnson

United States

speedometerThat's some serious marketing potential!
Best Friends For Frosting® is a lifestyle brand dedicated to joyful and wholehearted living. Alongside my in-house creative team, I share exclusive bright and heartfelt content to inspire readers to become their best self!
I believe that joyful living goes so much deeper than Pinterest-worthy images. I believe there is priceless value found within the real moments that fill our lives. It’s all about living in the moment, starting each day with a grateful heart, and choosing to celebrate the everyday. I believe that time is the best gift you can ever give someone, that kindness is your best accessory, and in the power of handwritten thank-you notes.

We have worked with so many brands in every category can think of! From heart shaped pepperoni pizza with Pepto to a home office makeover with Ikea. The possibilities are endless!

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Follower Engagement / Demographics

Engagement

Average Engagement Rate by Reach 2.40%
Comment Average 47
Like Average 3K
View Average 173K
Play Average 214K

Reach

0-50019.15%
500-100022.06%
1000-150016.00%
1500+42.79%

Genders

Male5.24%
Female94.76%

Ages

13-173.51%
18-2426.46%
25-3442.09%
35-4420.31%
45-647.59%
65+0.04%

Genders per Age

13-17
Male
0.20%
Female
3.31%
18-24
Male
1.32%
Female
25.14%
25-34
Male
1.88%
Female
40.21%
35-44
Male
1.23%
Female
19.09%
45-64
Male
0.61%
Female
6.98%
65+
Male
0.00%
Female
0.04%

Ethnicities

Asian8.95%
African American1.75%
White / Caucasian72.25%
Hispanic17.06%

Top Languages

English79.61%
Spanish12.53%
Portuguese1.55%
Russian0.99%

Top Interests

Toys, Children & Baby54.00%
Restaurants, Food & Grocery53.65%
Friends, Family & Relationships50.77%
Clothes, Shoes, Handbags & Accessories41.72%
Wedding39.02%
Shopping & Retail34.37%
Travel, Tourism & Aviation30.66%
Beauty & Cosmetics30.46%
Television & Film29.88%
Camera & Photography28.09%
Coffee, Tea & Beverages25.82%
Art & Design25.50%

Top Countries

United States63.85%
Canada5.72%
Mexico4.21%
Australia2.74%
United Kingdom2.20%
Brazil1.43%
Colombia1.28%

Top States

California10.65%
Texas5.91%
Florida5.45%
New York4.08%
North Carolina2.22%
Georgia1.93%
Illinois1.91%

Top Cities

Los Angeles, US2.82%
New York City, US2.57%
Toronto, CA1.12%
Chicago, US1.12%
Sacramento, US1.08%
London, GB0.79%
San Diego, US0.77%

* This data may be out of date.

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