I run a large multi platform community for awesome women who also happen to be parents! We have an Instagram, website, private Facebook community, blog, enewsletter amongst other platforms all VERY busy.
My audience love cruelty free, vegan, vegetarian, lifestyle, gadgets, luxuries, things to make their life easier, eco friendly and fashion on top of anything parenting / baby / child / pregnancy related.
We have had ALOT of success working with brands who fit into some of the above and I always like to make my content very organic and creative. Nothing too staged or pushy.