There are 22K influencers with a reach over 20,000!Mexican-American creative professional with experience in various forms of content creation. Based in Dallas, TX and Los Angeles, CA.
Music: Songwriter, Producer, Musician, Vocalist
Film/Video: Producer, Director, Cinematographer, Editor
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Juan Carlos Martínez, better known as his stage name “Nito Martínez,” is a singer, songwriter, and multi-instrumentalist hailing from Dallas, TX. Specializing in Regional Mexican music, Nito’s repertoire consists of tracks ranging from hard-hitting corridos to romantic ballads. Nito Martinez has molded a unique sound, drawing influence and fusing elements from a variety of genres such as traditional and progressive norteño, banda, and even rock.
Online, Nito has garnered plays from listeners throughout the United States and Mexico. His original song “No Te Ilusiones,” released June 2016, has experienced constant organic growth, amounting over 450k plays on Spotify alone.
Thanks to his performance on digital platforms, Nito Martinez, accompanied by his live backing band dubbed “Grupo Ares,” has played in some of the most important venues in the southern US, opening for prominent Mexican acts such as Gerardo Ortiz, Los Tucanes De Tijuana, Regulo Caro, Noel Torres, and more, each show gaining new fans and accruing much positive feedback from show attendees and promoters.
The year 2018 has proven to be one of Nito’s busiest, helming a new norteño supergroup dubbed “590” which was formed in Los Angeles, CA and includes 5 vocalists and fuses more drastic amounts of elements of genres such as rock, pop, jazz and reggae. 590’s debut single “Los Ninis” (produced and musically directed by Nito) features his vocals on a verse and chorus, as well as accordion and bass performances.
