I’m a Malaysia-based social media influencer and content creator specialising in fashion, lifestyle, entertainment, music, and gaming. I create engaging Malay and English content, including brand collaborations, product-focused videos, and talent-driven campaigns.
With a strong interest in fashion and gaming, I’m able to adapt my content to different brand identities and target audiences. I also lead my own production team, Sterk Production, which produces creative digital content across YouTube, Instagram, Facebook, and X (Twitter).
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Follower Engagement / Demographics
| Average Engagement Rate by Reach | 25.29% |
| Comment Average | 35 |
| Like Average | 2K |
| Play Average | 14K |
| Share Average | 15 |
| 0-500 | 28.31% |
| 500-1000 | 28.80% |
| 1000-1500 | 13.71% |
| 1500+ | 29.18% |
| 13-17 | 13.40% |
| 18-24 | 45.82% |
| 25-34 | 36.64% |
| 35-44 | 3.78% |
| 45-64 | 0.34% |
| 65+ | 0.02% |
| 13-17 | |
| 18-24 | |
| 25-34 | |
| 35-44 | |
| 45-64 | |
| 65+ | |
| White / Caucasian | 20.19% |
| Hispanic | 0.00% |
| Asian | 77.88% |
| African American | 1.92% |
| English | 57.86% |
| Indonesian | 37.69% |
| Malay | 2.96% |
| French | 0.49% |
| Friends, Family & Relationships | 22.49% |
| Clothes, Shoes, Handbags & Accessories | 20.15% |
| Electronics & Computers | 18.01% |
| Restaurants, Food & Grocery | 17.38% |
| Shopping & Retail | 15.29% |
| Camera & Photography | 13.88% |
| Toys, Children & Baby | 13.05% |
| Television & Film | 12.53% |
| Cars & Motorbikes | 11.12% |
| Travel, Tourism & Aviation | 10.60% |
| Wedding | 10.54% |
| Healthy Lifestyle | 9.66% |
| Malaysia | 96.20% |
| Indonesia | 1.00% |
| Singapore | 0.44% |
| United States | 0.35% |
| South Korea | 0.31% |
| Brunei | 0.22% |
| United Kingdom | 0.16% |
| New York | 0.13% |
| California | 0.05% |
| Kuala Lumpur, MY | 6.96% |
| Johor Baharu, MY | 5.95% |
| Seberang Perai, MY | 3.31% |
| Shah Alam, MY | 3.23% |
| Kinta, MY | 3.00% |
| Kuantan, MY | 2.85% |
| Ulu Langat, MY | 2.45% |
* This data may be out of date.
