Erica Mussini

Erica Mussini


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My name is Erica and I'm an Italian blogger, digital influencer and brand strategist.

Communication is everything for me. I love writing and inspiring other people through my words so I founded my blog, The Glam Mood, where I write about fashion, beauty and travel and an Instagram page, where I use the caption in a productive way, to keep my follower engaged and interested.

We can call my approach to social and writing "emotional" since every post is made to engage and create empathy with readers through the storytelling; every post is a story, lead by 3 words: SHARE, EXPERIENCE, EMOTION. I share my experience to emotion my target and get in touch with empathy.

Every product I sponsor is perfectly integrated in the storytelling and in this way is more easily memorized. Obviously my readers are very engaged in fashion, accessories and even very interested in online shopping: how to shop online the right way is an hot topic for so many reasons: the size, shipping method, payment, quality of products.

My mission is to motivate and empower woman through their feminine potential.

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Follower Engagement / Demographics


Average Engagement Rate by Reach 1.63%
Comment Average 23
Like Average 204
View Average 2K
Play Average 5K

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I will Publicitar productos que pruebo
Social Share on Instagram

I will Publicitar productos que pruebo

I will make posts and story.
Social Review on Instagram

I will make posts and story.

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