An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. Influencer marketing increases brand awareness, thereby driving more traffic to your website. In addition, when your content gets shared, it helps you earn a number of high-quality and authentic backlinks. The quality of your content can also improve when you work with influencers. Influencer marketing increases brand awareness, thereby driving more traffic to your website. In addition, when your content gets shared, it helps you earn a number of high-quality and authentic backlinks. The quality of your content can also improve when you work with influencers. Since an influencer is not an employee of the company for which they market products, they will not receive a W-2 for the earnings and taxes will not be withheld on their behalf. ... If a brand gives influencers a product in exchange for a promotional post on their page, then the value of the product is considered income.
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