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Instagram influencers’ followings range in size from 1,000 or fewer followers to millions or even hundreds of millions, as in the case of [link-omitted] like Selena Gomez and Ariana Grande. [link-omitted] (influencers with followings in the 1,000 to 100,000 follower range) may not reach as many users as macro-influencers (influencers with 100,000 or more followers), but what they lack in reach they may sometimes make up for in engagement.

Personality and authenticity are central to the success of influencers on Instagram. Though Instagram’s an aspirational platform that’s founded on sharing the most beautiful, perfect, and #goals-worthy moments, users look to creators who share genuine pieces of themselves on the platform and who use it to speak honestly about everything from beauty products to fitness routines.