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Content marketing can serve as a valuable lead generation tool for your brand. Content comes in all shapes and sizes, from 30-second videos to multi-chapter eBooks. While you may be tempted to jump in and start creating content to attract your target audience, there are processes that you need to follow to maximize your effectiveness. This guide will walk you through the steps to create valuable content and promote it in a way that drives leads and sales to your brand for several months after.