Her Interactive is a developer and publisher of family-friendly video games, based in Washington, USA. Founded in 1995, the company’s strategy is to create high-quality, fun and inspiring games for girls of all ages. Their top-selling franchise is the ever-popular Nancy Drew series.

Jared Nieuwenhuis, Head of Marketing for Her Interactive, wanted a solution for finding and managing authoritative influencers that was less time-consuming. Specifically, Nieuwenhuis wanted to spend less time managing e-mails and admin work that came with influencer relationships. “The biggest problem I had was the time and effort it took to develop those [influencer] relationships: not only accessing the right influencers, but following up to come to an agreement on payment, developing the campaign, and managing the delivery of content and payment,” Nieuwenhuis explained.

Challenges

Finding and managing influencers is time-consuming and challenging
This untamed sector of the marketing ecosystem
Keen to reduce the huge trail of emails and admin

Solutions

Intellifluence’s platform provides access to 50,000+ quality influencers
Ability to manage and track all collaborations from a single spot
Key analytics about every influencer

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Eager to maximize influencer marketing, but stifled by the admin involved

As Head of Marketing for Her Interactive, Jared Nieuwenhuis understands the powerful role influencers can play in promoting his brand and helping the company grow. While influencers carry a lot of weight among video game communities, it can be time-consuming and challenging to find people in the right niche – and then to manage those relationship from end to end.

“We had been working with influencers directly and I knew the value they brought to our business,” explained Jared. “The biggest problem I had was the time and effort it took to develop those relationships: not only accessing the right influencers, but following up to come to an agreement on payment, developing the campaign, and managing the delivery of content and payment.”

As a sphere of marketing that’s still in its infancy, Jared likens the challenge to working in the untamed Wild West. Keen to get greater control of this territory, Jared knew he had to find a way to unify and simplify the process.

The Results

“Intellifluence puts vital analytics and metrics at your fingertips, so you can make smarter decisions about the influencers you’re going to work with.” Jared says that using Intellifluence has really taken recruiting and managing influencers to the next level. He started seeing results from day one.

“I was immediately impressed with the platform,” enthused Jared. “I was able to scale my use of influencers because the platform allowed me to access and manage them more efficiently. We’ve worked with close to 100 influencers since we joined the platform - a major increase on where we were before.”

Carrying out his influencer marketing through the platform has given him back ‘weeks’ of valuable time.

“It has saved us weeks of time, easily,” he said. “In the past, I’d waste time tracking down past emails, to find out where we left a campaign off, or whether the next step was on me or were they supposed to get back to me? It’s a testament to the functionality of the platform that it’s saving me a tremendous amount of time.”

Jared is in no doubt that using Intellifluence has significantly bolstered his business’ bottom line.

“In our most successful campaigns, we’ve not only seen an increase in sales on that particular day, we’ve seen a growth in traffic and sales continue over a one, two, sometimes even three-week period!” said Jared.

The marketing expert is delighted that Intellifluence has enabled him to really kick his influencer marketing up a notch.

“Intellifluence has given us the platform to access the influencers who are right for our business quicker and more efficiently,” concluded Jared. “This has helped us enrich our content and build greater awareness of our company and products, which has positively affected our bottom line. That’s the greatest value right there!”


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Weeks

of admin time saved

3

Week spikes in traffic and sales

Major

Cost savings

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