As Head of Marketing for Her Interactive, Jared Nieuwenhuis understands the powerful role influencers can play in promoting his brand and helping the company grow. While influencers carry a lot of weight among video game communities, it can be time-consuming and challenging to find people in the right niche – and then to manage those relationship from end to end.
As a sphere of marketing that’s still in its infancy, Jared likens the challenge to working in the untamed Wild West. Keen to get greater control of this territory, Jared knew he had to find a way to unify and simplify the process.
“I wanted to find a platform that would help me better maximize my time and resources,” he said. “One where I could find authoritative and credible influencers and create and manage campaigns in a simple and straightforward way.”
Jared had a lot to gain from finding a more streamlined solution. He’d be able to say goodbye to the exhausting trail of emails and admin that came with every influencer relationship. And he’d get essential time back in his diary to spend on other important aspects of his marketing plan.
“I wanted to save time, money and effort by finding one tool that would allow me to get in touch with a number of influencers and manage those relationships from end to end.”
After some careful research, Jared signed up for an annual plan with Intellifluence, an influencer marketing platform for brands and influencers. The platform provided Jared with instant access to tens of thousands of powerful influencers – along with the facility to manage all his collaborations in one spot. Jared found the technology easy and intuitive to use.
“One of the great pieces about Intellifluence is that their system is really easy to understand,” said Jared. “It’s simple to navigate, to find relevant influencers and to create and manage campaigns. The onboarding was great: fast and easy.”
Intellifluence works by connecting Jared directly to reputable influencers who are capable of writing honest reviews that build awareness of his products and boost sales. With key metrics about each influencer right at his fingertips, Jared can get the best bang for his buck.
“Because of the tools that Intellifluence provides, you can see how long an influencer has been developing their community, how big that community is, and what kind of impact and engagement they have with that community,” explained Jared. “They really put those analytics and metrics at your fingertips, so you can make smarter decisions about who you’re going to work with.”
Whenever Jared finds an influencer who meets his marketing goals, he can connect with them and negotiate expectations and fees in a matter of minutes. Then, when the campaign is underway, tracking its progress and success is child’s play.
“From one dashboard, Intellifluence allows me to see exactly where we stand in terms of the number of people that have applied, who has accepted a pitch, who’s completed a pitch, and who’s been paid,” explained Jared. “I can also see reports on exactly how big of an impact those influencers have had on my products. So it’s a great tool to manage the entire influencer ecosystem.”
Another valuable feature allows Jared to view his return on investment for every campaign. “This is so important when it comes to showing my boss the value we’re getting from our investment in Intellifluence,” said Jared. “The boardroom might not always understand the power of influencers – Intellifluence can really help you manage that.”