For over 17 years, Nature’s Sleep/GhostBed has been a leading provider of high-quality, low-cost mattresses and sleep products. One of their most popular product lines is the GhostBed mattress in a box.

Despite GhostBed’s reputation for quality, their new line of products was fighting for attention against competition that were all flash and no substance. Rich Bernstein, Director of Digital Marketing for Nature’s Sleep/GhostBed, wanted to help the company stand out in a crowd of over 100 bed in a box stores, use social media to reach a broader audience and collect authentic reviews that would speak to GhostBed’s quality. “One of the biggest challenges I was facing was differentiating us from the competition and demonstrating why a potential customer should pick us,” Rich recalled.

Challenges

Standing out in a crowd of over 100 bed in a box stores
Using social media to reach a broader audience
Collecting authentic reviews that speak to GhostBed’s quality

Solutions

Intellifluence’s platform provides access to 37,000+ quality influencers
A dedicated account manager set up and maintained campaigns
Influencers created honest reviews posted to their social media

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Standing out in a hyper-competitive crowd

As Director of Digital Marketing at Nature’s Sleep/GhostBed, Rich Bernstein knows how cutthroat the mattress industry is. With new competitors arriving seemingly every day, Rich couldn’t rely on traditional marketing to spread the word about Nature’s Sleep/GhostBed. “A few years ago you had 10 or so bed in a box stores and now you have over 100,” Rich recalls. “One of the biggest challenges I was facing was differentiating us from the competition and demonstrating why a potential customer should pick us.”

Despite Nature’s Sleep/GhostBed reputation for quality, their new line of GhostBed products was fighting for attention against competition that were all flash and no substance.

“From a consumer standpoint it’s hard to know who to trust,” Rich explains. “A lot of our competition is built on marketing instead of actually selling a good product for the consumer that will last 20-plus years.”

Needing to try something new, Rich saw the results his competitors were getting from social media and recognized the potential. Reviews from influencers could be a powerful tool to reach an entirely new audience while emphasizing GhostBed’s superior quality. There was just one problem: Connecting with reputable influencers and investing in this entirely new branch of marketing seemed like a time- and resource-intensive task.

The Results

After four months of using Intellifluence, Rich was pleased to see his experiment with influencer marketing paying off. Working with over a hundred influencers, GhostBed was reaching an entirely new audience—and it showed.

“We estimate traffic to our website has increased around 15%,” Rich smiles. “We’re really happy with the results, and we’re seeing a much broader audience getting to the site.’”

The reviews from influencers haven’t just proven to be a strong marketing tool, they’ve also become a powerful asset to users already on GhostBed’s website. By embedding these video reviews directly into product pages, potential customers are exposed to authentic, quality reviews at a crucial moment in their buyer’s journey.

And thanks to Intellifluence’s dedicated account manager, these results didn’t require Rich to invest anything more than a few hours per week. Even better, Rich estimates that Nature’s Sleep/GhostBed saved tens of thousands compared to traditional marketing with a 3x return on investment. “It’s been a great tool for getting new eyeballs on the site,” Rich explains. “Mattresses are a high-cost item, but Intellifluence helped us reach a broader audience and get them interested in our products and into our sales funnel and email campaigns.”

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15%

Increased traffic

3X

Return on investment

$10k-$20k

Cost savings

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