Yusuf Abubakar Tumi, a graduate of Business Information Systems from the University of Newcastle Upon Tyne, United Kingdom (2010) is the founder, Chief Executive Officer (CEO) and Chief Visionary Officer (CVO) of the fashion brand; With a Business Information System degree, Yusuf has been able to grow the brand from an online platform to having physical store presence in key markets such as North and South America, Africa and Europe; Yusuf organised numerous fashion events in Newcastle Upon Tyne known as STAG House (2012 – 2015) and Abuja Fashion Week (2015) the first of its kind in Nigeria’s capital city; Yusuf has been able establish strategy partnership and received endorsement from MTV Base, Ebony Life TV, which are key channels to reach the brand’s target market; Yusuf now aims to take the brand to the next level by owning and controlling its production line to develop in-house capability, ensure product availability all year round
Yusuf Abubakar
United States
That's some serious marketing potential!Photos
Follower Engagement / Demographics
Engagement
| Average Engagement Rate by Reach | 83.33% |
| Comment Average | 0 |
| Like Average | 5 |
| Play Average | 150 |
| Share Average | 0 |
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