I own a travel page on Instagram with over 80k followers and highly engaged followers (3-5 million account reach per month)
Daniela Zirm
Austria
That's some serious marketing potential!Follower Engagement / Demographics
Engagement
| Average Engagement Rate by Reach | 0.87% |
| Comment Average | 19 |
| Like Average | 2K |
| View Average | 14K |
| Play Average | 40K |
Reach
| 0-500 | 45.13% |
| 500-1000 | 17.35% |
| 1000-1500 | 9.03% |
| 1500+ | 28.49% |
Genders
| Male | 44.88% |
| Female | 55.12% |
Ages
| 13-17 | 2.38% |
| 18-24 | 22.26% |
| 25-34 | 42.38% |
| 35-44 | 20.70% |
| 45-64 | 12.19% |
| 65+ | 0.09% |
Genders per Age
| 13-17 | Male 0.56% Female 1.82% |
| 18-24 | Male 8.11% Female 14.15% |
| 25-34 | Male 18.57% Female 23.81% |
| 35-44 | Male 10.72% Female 9.98% |
| 45-64 | Male 6.86% Female 5.32% |
| 65+ | Male 0.05% Female 0.04% |
Ethnicities
| African American | 11.11% |
| Asian | 13.88% |
| Hispanic | 14.84% |
| White / Caucasian | 60.17% |
Top Languages
| English | 45.71% |
| Spanish | 13.62% |
| Portuguese | 12.08% |
| French | 4.20% |
Top Interests
| Travel, Tourism & Aviation | 53.11% |
| Camera & Photography | 46.09% |
| Friends, Family & Relationships | 37.49% |
| Restaurants, Food & Grocery | 34.66% |
| Clothes, Shoes, Handbags & Accessories | 31.95% |
| Electronics & Computers | 26.07% |
| Toys, Children & Baby | 24.59% |
| Sports | 24.04% |
| Art & Design | 23.32% |
| Cars & Motorbikes | 20.78% |
| Pets | 19.68% |
| Healthy Lifestyle | 19.30% |
Top Countries
| United States | 16.50% |
| Brazil | 9.67% |
| India | 7.14% |
| Italy | 5.87% |
| United Kingdom | 3.63% |
| France | 3.51% |
| Germany | 3.37% |
Top States
| California | 2.41% |
| Florida | 2.15% |
| New York | 1.74% |
| Texas | 1.16% |
| New Jersey | 0.73% |
| Illinois | 0.41% |
| North Carolina | 0.38% |
Top Cities
| New York City, US | 1.34% |
| São Paulo, BR | 1.28% |
| London, GB | 1.19% |
| Los Angeles, US | 0.99% |
| Rio de Janeiro, BR | 0.93% |
| Istanbul, TR | 0.73% |
| Belo Horizonte, BR | 0.64% |
* This data may be out of date.
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