Intellifluence https://intellifluence.com Influencer Marketing for Everyone Thu, 02 Jul 2020 20:20:51 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://intellifluence.com/wp-content/uploads/2020/05/cropped-intellifluence-icon-orange-512px-32x32.png Intellifluence https://intellifluence.com 32 32 M. SERENA ESSUMAN Influencer Spotlight https://intellifluence.com/blog/m-serena-essuman-influencer-spotlight https://intellifluence.com/blog/m-serena-essuman-influencer-spotlight#respond Thu, 02 Jul 2020 16:40:02 +0000 https://intellifluence.com/?p=60271 M. Serena Essuman owns a real estate brokerage company with her husband and is also the creator of lifendlemons.com – a lifestyle blog focusing on fashion, parenting hacks, beauty tricks, household tips and food and recipes. A licensed fitness instructor, Serena tweaks many of her recipes on Life and Lemons to reduce the fat and [...]

The post M. SERENA ESSUMAN Influencer Spotlight appeared first on Intellifluence.

]]>
M. Serena Essuman owns a real estate brokerage company with her husband and is also the creator of lifendlemons.com – a lifestyle blog focusing on fashion, parenting hacks, beauty tricks, household tips and food and recipes. A licensed fitness instructor, Serena tweaks many of her recipes on Life and Lemons to reduce the fat and sugar content. Be sure to check out Serena’s blog at lifendlemons.com and follow her on Facebook, Instagram and LinkedIn, to name a few.

According to your bio you were born in Italy, raised in the Canary Islands, and now you’re based in Utah. So can you briefly tell us a little bit about your background, and how you became a lifestyle blogger and influencer?

Like you said I grew up in Italy, I lived there until I was 14. Then my family moved to Spain so that’s where I went to high school, learned Spanish, I emerged myself in the culture. And then I came to Utah to go to college.

And when I graduated I feel like blogging was still a very new thing and I watched a lot of my friends doing it for a very long time. And at the time I just wasn’t ready to do it. I was confused about it. And I think a lot of it came from me not believing in myself that I could do it. But then about a year ago it just kept eating on me, over the years it just kept coming back, and finally I just got up the courage to do it and that’s when I decided to setup my website. I started reading tons of articles from other bloggers. That’s the beauty of it, in the blogging industry you can learn so much, and so that’s when you can benefit from other bloggers, and that’s when you realize that there is so much to be learned.

Yeah, for me it came because I felt like I like to read books, I have lots of certifications, and I just wanted to be able to share what I knew and what I treasure, and value, with others.

You have a real estate license, a mortgage license, you’re licensed as a fitness instructor, you’ve owned and operated multiple businesses, including a salon for children. And I’ve read that you’re heading into the medical field. How do you and your husband structure your week so you can take on all of these endeavors while raising a family?

Well I think, and it’s the same for a lot of influencers, you don’t do it alone. You can’t. Yeah, I couldn’t be a hairstylist and I couldn’t be a doctor at the same time. So yeah, you don’t do it alone and you divide up the tasks. And I think you also learn to do what matters most and cut out what doesn’t.

Related: I’ve signed up but need a little extra help!

Another thing that I want people sometimes to remember is I don’t … My husband and I we don’t do everything all at once. You do it over the years and you build upon on it. So yeah I didn’t wake up one day and I have a restaurant, I’m a hairstylist, I’m a doctor all at once. You do it little by little.

Like one year I focused on real estate, the next year I focused on mortgages. And then over the years you look back and then you’ve built up all those credentials but it’s, like I say … I think it’s making sense with my own self as I’m saying that, that yeah if you try and do it all you can’t. You don’t physically have enough time in a day, but as you do one thing at a time then those things slowly build one on top of the other and that’s how you get places.

I’m interested in your approach to recipes as well on your blog, you can check out on lifendlemons.com, where you focus on cutting down on the sugar and the fats. And I think a lot of people when they think of Italian food they think of big plates of Fettuccine Alfredo and tiramisu for dessert, but Italian cooking is quite nutritious, inherently, isn’t it?

Yes. We eat tons and tons of vegetables. We actually barely use butter. And I’m talking like you could buy a cube of butter at the store and it will … My mom would freeze some of it because she would not use it. Yes we definitely do a lot of vegetables, a lot of fish, a lot of lean meats and sometimes not any at all actually at all in our meals. And so yeah that was something that, for me, I wanted to try and share because that I take recipes and I immediately, if it says to two cups of sugar I always change it and I cut it down to one or I’ll put Stevia.

And so that was something that I kept playing with it over the years and then these recipes were turning out good so I wanted to record them, whether it’s for my own family and friends or just for others to be able to see.

What are some of the favorite recipes on your website people should check out?

I have a coconut lime recipe, we actually made it last night. And another one that I made … I did an orange Bundt cake as well recently and that one had monk fruit sugar, so it’s not even a sugar at all, it’s a natural sweetener. So those are my two top favorites that come to my head on top of it…

One that’s not as healthy, actually, but I re-posted it twice. One I post original, the recipe of it, and then the second one I did where I cut down butter. It’s a Carmelita. It’s kind of like a cookie bar with granola on top. It has oatmeal and you can make it with whole wheat flour as well. And I made a new version where I cut down the butter as well, so there was about half the amount of butter.

As an influencer can you think of any memorable brand collaborations you’ve had over the years?

Yes. One of my favorite recently was with the brand called Osmo. They do educational activities for kids. And for me it came so naturally just because I have been homeschooling my kids and I bought their products five years ago, so I wanted to collaborate with a brand that I naturally loved. I mean I didn’t want to sound like a raving fan and like it was the only brand that… Like a brand fanatic when I posted about it but I was really excited because I seriously have owned their products for five years. It was like a no-brainer to me. It was like please, please. If anything I was ready for them to say yes and when they did I was just so excited.

What advice do you have for those who might be thinking about getting into influencer marketing or starting a blog but they’re not sure what the first steps to take are?

I would say start with the blog, design your blog. There is different platforms that you can use. But obviously design your website first, start with that. And first just know that it’s not going to be perfect. So be okay with things not being how you would like them to be at first.

Related: Is this service really free for me as an influencer?

You’re going to look at bloggers that have been doing it for 10 years and maybe they can afford an in-house designer, they can afford to have people even shoot posts for them, they have full-time editors, so at first you may not have that. So be okay with saying, “Okay, it’s just me right now. I’m going to start small.” So give it time. Be okay with things being not how they are, but know that if you want more, if you’re looking at it and it’s not where you’re at, that’s great. That means that there’s a little bit of that perfection in you and that artist that wants to come out. And know that as you go you’ll find the answers. So work on one tiny little thing at a time.

And then I think sometimes a lot of people get stuck in holding back, like they’ll … I did that too. I actually would post drafts, write them, and I would save them as drafts, and never push them through, because I wasn’t getting as much traffic and I was afraid. And now actually two years down the line I’m learning that it’s the more content that you post what creates that traffic, what makes your website rank better, so don’t hold back. Sometimes we’re holding back for that later moment for when we make it but yeah just keep pushing through things.

And have a support group. And that means another friend that likes to blog or that is doing it, whether it’s a Facebook group or an Instagram group, a blogging group. Somewhere where when you have questions you can ask, because if you try and figure it on your own it’s great but it will probably take you a lot longer, rather than going to someone and even saying, “Hey I’m thinking of working with this company. I’m thinking of doing this, if you liked them,” and then you can get that second opinion and that will make things go a lot faster.

And then the last thing would be, yeah be willing to learn. I think the beauty of blogging is that you … I like the fact that someone said to me that … It’s actually a friend of mine who her job is to work with other bloggers to help them push their own posts live. And she even told me that blogging is something where you need to be a person that is willing to learn, and constantly grow, and constantly change. So if you’re a person who likes to learn you’re a great fit to be a blogger because you have so much knowledge and so many things that you can share, so you also don’t hit those moments where you have that block where, “Okay, do I have anything else to provide next?” So yeah, keep on learning and keep on sharing what makes you or makes you different, what your voice says.

Do you have friends (or others) that help you with your social media posts?

I know other bloggers will have full-time photographers, where once a week they get together. I’m not doing that yet. I genuinely love photography so for me this has been great because it’s pushing me to keep on taking pictures and to keep becoming better. What I do, actually I follow YouTubers and I follow other bloggers that teach you photography. But then other times it’s my husband and my kids.

And then quarterly I do hire … I’ll have a good friend of mine that’s also a photographer … And I like having someone that’s a friend because I try not to be staged but for me to be myself and to be okay with doing … To try to represent the life the way it is I need someone that it’s a friend of mine, so we can be ourselves when we’re taking the pictures. If that makes sense? So if I’m changing a diaper and she wants to take a picture of that moment, like on our daily life, at least I feel comfortable and she feels comfortable.

Related: Am I an influencer?

But yeah. No, you were asking what other help do I get? I have had hired a little bit of help with fixing up a few kinks on my blog. I honestly just have gone on like Fiverr. I’ll just go on websites and hire freelance people to help me out with that and they’ve been great. I’ve had someone offer to do editing if I wanted to. I’m not to that point yet, but I’m sure if I was doing it constantly at a major scale I would definitely need that help.

And then yeah, obviously for Instagram there are lots of tools and lots of ways to get help with getting your content exposed. I’d used it on and off. Currently I’m not using anything for that.

Are there any books or any other resources that have helped you along the way when setting up your blog and kind of getting into influencer marketing?

Yes, absolutely. So I actually wrote them down because that way I could have the titles and the authors. But one of my favorite ones is … It’s called Influencer by Brittany Hennessy. And I love her because she represents the other side of influencers, which is a side where she works for brands and she’s covering the influencers. So she helps you know exactly what brands are looking for, what voice you need. And in the book she gives lots of encouragement to anyone who’s trying to do it. I love that she just reminds people to do it because of your voice and you want to share that with the world.

The next book that I really love it’s called Instagram Marketing by Leonard Carli. That one, again, teaches you how … Because blogging and Instagram they’re two platforms that work so much together, so that one also teaches you how to create that story and how to share in a way that can resonate with people.

And last but not least I love … It’s actually for YouTube but I learned so much because I really think it works for any platform, whether you’re on Facebook, Instagram, TikTok, YouTube. It’s called YouTube Secrets by Sean Cannell. And he’s actually a YouTuber and I think he’s on Instagram as well, and he’s pretty big on Instagram. But that one, again, teaches you how to grow from zero to big growth; how to do things like looking at the trends, calendars; how to approach people when wanting to collaborate; and just how to grow and how to be consistent, and persistent. And he does have an engagement group as well for anyone that wants to join, and wants to find that support and find connections in the industry.

So yeah, I hope that helps.

Note: Influencer Spotlight interviews are edited for time and clarity.

The post M. SERENA ESSUMAN Influencer Spotlight appeared first on Intellifluence.

]]>
https://intellifluence.com/blog/m-serena-essuman-influencer-spotlight/feed 0
STEPHANIE WORTH Influencer Spotlight https://intellifluence.com/blog/stephanie-worth-influencer-spotlight https://intellifluence.com/blog/stephanie-worth-influencer-spotlight#respond Fri, 26 Jun 2020 21:48:18 +0000 https://intellifluence.com/?p=60256 Stephanie Worth is a U.S. Army Officer and Certified Personal Trainer, fitness nutritionist, OCB Bikini competitor and owner of Airborne Unicorn, a positive online community designed to help people achieve their health and fitness goals. Some of the programs Stephanie offers include daily workouts, postpartum-specific regimens, marathon training, natural bodybuilding and weight loss. You can [...]

The post STEPHANIE WORTH Influencer Spotlight appeared first on Intellifluence.

]]>
Stephanie Worth is a U.S. Army Officer and Certified Personal Trainer, fitness nutritionist, OCB Bikini competitor and owner of Airborne Unicorn, a positive online community designed to help people achieve their health and fitness goals. Some of the programs Stephanie offers include daily workouts, postpartum-specific regimens, marathon training, natural bodybuilding and weight loss. You can learn more and subscribe to Stephanie’s fitness group at airborneunicorn.com and follow Stephanie on Facebook, Instagram, LinkedIn, Twitter and YouTube, to name a few.

According to your bio, you went from college athlete to couch potato to US Army soldier, and can you briefly tell us about that transformation or roller coaster as you describe it?

So in the time from going to college and focusing on health and fitness every day and then finishing college, getting out and getting a regular job, I just did not take care of myself at all. And then once I joined the army, I was like, “I probably needs to be taking better care of myself, people are counting on me.”

So my business, Airborne Unicorn, is very focused on providing for just self-care and also fitness, nutrition, and just being the best version of yourself. So that’s what I focused on after that crazy 10 year transitions of up and downs in weight and eating terribly and eating great and losing weight, gaining weight. That’s what we’re focused on and what we’re all about.

At what point did you branch out into influencer marketing?

I just thought it would be a great addition to the brand because so many of my clients were always asking for recommendations and I was like, “Why would I not try to reach out and work with the companies that I’m recommending?”

So from beauty products to just anything for self-care, like your hair, your skin, and then as well as supplements and nutrition choices and athletic equipment. I worked with people that do resistance bands or fitness trackers, just things like that to give my clients a good recommendation and then also build a relationship with the brands that I’m recommending.

Do you have any brand collaborations that are come to mind (some memorable ones)?

I’ve been working with a company that does fitness trackers multiple times. The woman that managed it, that her name is Joy, and so every time I’m like, “Hey, I need a new fitness tracker. I need something that isn’t a super expensive version of one for my clients. Something that they can track their fitness and not pay an arm and a leg for something.” And she’s always come through with really excellent products. So I’m super happy to work with her and I’m glad that we’ve met through Intellifluence.

You’re an American Council on Exercise certified personal trainer. Can you tell me a little bit about that and what that entails?

So through the Army, I started to get really focused on fitness because the Army is transitioning from the model based on all cardio and running to one based on strength and power lifting. And as someone who it wasn’t ever really a part of that, I was like, “How do I get smart on what it means to be a good powerlifter? How to get strong, basically how to change what I’ve been doing this whole time?” So the American Council on Exercise, they’re my certifying authority.

Related: What is influencer marketing?

I took a six month class and then I took a test to be certified through them, and every year I … Also, every two years, I have to take another class to stay current, but it helps me work with my clients and provide them with absolutely the best possible coaching, the most relevant up to date information on what’s going on in the fitness world? What are people researching? They have sort of a lobbying arm as well, where they work with political organizations to make sure that people are … They’re passing legislation that keeps people healthy. So I’m super happy to be a part of that organization.

In reading your bio, you have a lot going on. And you very correctly say that life can get in the way of achieving fitness goals, and so what are some commonalities that you find and diagnose when it comes to people falling short of their fitness goals due to their busy lives? And what do you typically prescribe when working with them through Airborne Unicorn?

Most of the time people that set a goal and then fall short have decided along that journey that something else was more important and it wasn’t worth the sacrifice that they thought it was to achieve that goal. So especially now in these crazy times we live in where most of us are stuck at home. I’m working from home every day. I have to work out in my garage. My gym membership doesn’t mean anything right now. So just the ability to figure out what are you giving up versus what you’re gaining? It’s that super difficult balance, and I found the best way to mitigate that is to just have a support network.

So what Airborne Unicorn is: I run a Facebook group for all of my clients where they’ll post something like, “I got stuck at work super late and I didn’t get to work out until 10 o’clock at night. So my workout wasn’t great.” And the other women that are part of the group will be like, “Hey, that’s okay. Just get after it tomorrow.” Or someone will be like, “Man, I’ve had a super bad day, I need some motivation.” And someone will be like, “You set out this goal for yourself. It’s for you, get after it.” So it’s a group of women that are helping each other and just having someone else to rely on.

Related: How does Intellifluence for Influencers work?

Because if you’re just having that conversation with yourself, you’re not really achieving those goals because you’re continually giving yourself a pass. So just having a safety net of other women that will encourage you and inspire you is super important.

With everything you’re involved in, how do you structure your average week so you can see you can accomplish everything that you need to accomplish and still have some time to relax and recover?

I work a normal job nine to five on most days, and then I try to dedicate at least an hour a day to exercise. And then so either on my way to work or on my way home from work, when I’m not working from home, dedicate that to work out, go to the gym, get that fitness time in. And then when I come home in the evening, spend quality time with my family, unplug, turn off the phone and just be present with my kids, with my husband in order to make that happen. And then that, it’s just a recharge moment for myself as well. So just being able to structure each of those activities is super important, definitely.

Tell us about your half marathon program through Airborne Unicorn…

So the people that I train with for half marathons, a lot of them … A half marathon is really the distance that if you’re running that you’re not having a super amount of wear and tear on your body. So you need to have some muscular strength, but you also need to have that endurance build. So that’s what the program does. It balances three days a week where you’re training, you’re working towards that long run on the weekends, but then you’re also doing strength training throughout the week. You can maintain that level of distance and strength training for almost a indefinite amount of time, as long as you’re not getting injured, you’re not overexerting yourself. So that’s honestly, probably one of my favorite programs, and the reason that a lot of women join is to do that program.

Tell us a little bit more about Airborne Unicorn and how people can get started (who the target demographic is) and where they can go (to get started)?

So I initially started it – I was working for another personal training company with a much larger reach and it was for weight loss and just that quick I need to lose 40 pounds in two months sort of thing. And people were like, “Quick, dip, weight loss.” And I was like, “I want to make something that isn’t just a quick weight loss program. I want to make something that lasts for life, so that you can create different programs.” And I’ve always found the most important way to get yourself ready to achieve a goal is to have a specific thing that you’re working towards.

So many people are like, “Oh, I just want to lose weight. I just want to get in better shape. I don’t know.” But that’s not really going to help you achieve those things. You need to have a specific goal. So over time, what I’ve built with Airborne Unicorn is that you can follow these programs, which range from four weeks long to 16 or 20 weeks long that have specific meal plans because I’m a fitness nutritionist as well. So they have specific meal plans and then the exercise component to just keep you motivated and then the community that goes along with it.

I run it through our Facebook page. You can get access to the whole program at airborneunicorn.com, and then once you figure out what you want to do as part of that, I just add folks to the Facebook page. So it was originally tailored just for women, but so many men have reached out as well and said, “Hey, this is something I’d really like to be a part of. My goal is super in line with this.” And I’ve added them as well. So it’s really for anybody that has a goal that wants to be part of a really positive community.

Note: Influencer Spotlight interviews are edited for time and clarity.

The post STEPHANIE WORTH Influencer Spotlight appeared first on Intellifluence.

]]>
https://intellifluence.com/blog/stephanie-worth-influencer-spotlight/feed 0
CHRISTIE KASKO Influencer Spotlight https://intellifluence.com/blog/christie-kasko-influencer-spotlight https://intellifluence.com/blog/christie-kasko-influencer-spotlight#respond Thu, 25 Jun 2020 16:43:55 +0000 https://intellifluence.com/?p=60241 Christie Kasko is the creator of Trimble and Twitch, a website named after her two rescue dogs. Trimble and Twitch were born in early 2019 and diagnosed with cerebellar hypoplasia, a condition which requires a lot of special care. The goal of the web resource is to raise awareness for special needs pets as well [...]

The post CHRISTIE KASKO Influencer Spotlight appeared first on Intellifluence.

]]>
Christie Kasko is the creator of Trimble and Twitch, a website named after her two rescue dogs. Trimble and Twitch were born in early 2019 and diagnosed with cerebellar hypoplasia, a condition which requires a lot of special care. The goal of the web resource is to raise awareness for special needs pets as well as those that are abused or neglected. You can learn more at trimbleandtwitch.com or follow on Twitter, Facebook, YouTube and Instagram.

Recorded: 02/27/20

What inspired you to start working with puppies and even adopt them?

I’m heavily involved in rescue. My dad would say I’ve done it since I could walk, I dragged home every little puppy that I found that was “homeless” or left somewhere. So we’ve been rescuing, fostering, adopting out dogs for 35 years. So in our area, I take care of all of the babies.

I don’t know if you can hear him snoring, but he’s like down here and he’s snoring really loud. I take care of all of the special things. So the babies that are bottle fed, the kittens with their eyes closed, the cleft palates, the ones that need a little extra attention. And then they usually go to new homes.

I had, before I had Trimble and Twitch, four dogs already. That’s so loud. So when Trimble and Twitch came along, it was kind of a sad story to begin with. There was a family that lived in the house and they basically moved out of the house, left a momma dog in the house locked in there. So an abandoned house and no way to get out, no way to find food, and she was pregnant.

So the neighbors actually called and notified the authorities that there were dogs locked in this house. So we rescued them, it was a mom and eight puppies. Quickly we noticed that there was something wrong with Trimble and Twitch, I don’t know if you’ve seen their puppy videos, but they are super shaky and have tremors. And I was familiar with cerebellar hypoplasia, which is what they have, so we took them to the vet, did some testing, it was confirmed. These dogs are very difficult to adopt.

You’re starting to see a lot more special needs dogs nowadays, because people are realizing that they make excellent pets. They just require a little bit more care than the typical dog. Before they would just be euthanized, no one gave them a chance, no one had the patience to work with them.

Related: I applied for an offer, now what?

So with cerebellar hypoplasia the only deficit that they have is motor control. So they have difficulty walking, some proprioception problems with eating and things like that, not knowing where they are in space or on earth so they can get from one place to the other. So they just require patience for pet owners that are willing to do that. They make great pets, you just have to spend a little more time with them.

But getting them adopted, we knew it was going to be difficult. So took them home, started working with them, we did lots of physical therapy with them. They started showing some improvement, which was awesome because we didn’t ever expect for them to get to where they are now. So what they’ve accomplished is really miraculous.

It’s not the typical CH dog. So we shopped around for some doctors, there’s a lot of special needs homes out there, but the commitment to them was going to be great. So we just decided to keep them. So they just turned a year old. We made their birthday February 1st, that’s as close as we can get to their actual birthday. Their other siblings were adopted to Minnesota and their mother went to Minnesota as well, we’re in Texas.

So shortly after that, we started putting videos on the internet and they went viral. Went kind of crazy. And it was really just about spreading the message that despite the fact that they have some difficulty doing regular dog things, they’re still adoptable, they still make great pets.

They send a great message just to, and we use the kind of tagline “Be intentional.” Because their tremors are called intentional tremors, so they occur when they make intentional movements, like picking up their head, eating, walking, those kinds of things, playing. So the messages to be intentional in your life, to live your life with purpose that’s true to you, true to your nature. So over the last year, it’s just kind of snowballed into this big thing.

In January, we actually submitted all of our paperwork for a nonprofit to continue spreading their message through a bigger dog rescue, where we can adopt all across the United States and we send dogs to Canada a lot as well. But it gets us the ability to carry a broader message and get homes for these dogs that just need a little extra care, actually.

At what point did you kind of branch out into the influencer [marketing] side of things?

People started reaching out to us. And really at first I was really reticent because I didn’t want to spread the message that we were using our dogs for profit or for the wrong purpose. We really made sure that anybody that we work with as an influencer carries our message as well. And that’s one of our top things. When someone approaches us, a brand approaches us to work with them, we really make sure that they’re willing to carry our message as well as get their product across.

That’s the first thing, that’s the entire mission. All of our product sales that come from our website for the Trimble and Twitch and just dog mom, dog portraits, merchandise, all goes to support Trimble and Twitch and their medical care therapy and things like that, as well as the rescue.

You also touched on your motto for the first question of “Be intentional.” Can you tell us a little bit how you live by that and how others can live by it as well?

Absolutely. Before I started working for myself, because I work for myself at home, that’s how I’m able to take care of Trimble and Twitch, I’m at home in my pajamas with them. I was a paramedic for 25 years and I trained paramedics and I saw that the biggest part of EMS and first responders, my husband’s a firefighter paramedic as well, so the biggest part of it was we carried in us what other people expected us to be through that people put first responders, police officers, EMS, firefighters, all kind of on a pedestal. And so you have to live up to what everybody thinks that you’re supposed to be. And you get it skewed in life on how you’re supposed to be and you stray away from your true nature.

Related: What should I include in my Influencer bio?

With Trimble and Twitch, when I first came here I had to give up, because I’m a mom too, four daughters, which I don’t recommend to anyone ever, four, it’s bad. It’s crazy. Yeah, write that down. And they’re are a wide range of age, they’re from 24 to 11. So I’m a mom and they’re in everything. So with Trimble and Twitch I really had to prioritize my life to the things that were absolutely important to me and our family and taking care of all of those things. And once I started doing that, people around me noticed it, that I was making my kids important, my dogs important, my husband important, my career important.

And I live not to say yes to everything that everybody wanted. I said yes to the things that were healthy for our family, for our friends, for the dogs, for my kids, and your whole life changes once you start living that way. And people started noticing it and the “Be intentional” kind of came from their tremors, but it translated to not just taking care of them and how they live their life, but in how we live our life too. You prioritize for you and the message you as a person want to send out to the world.

Note: Influencer Spotlight interviews are edited for time and clarity.

The post CHRISTIE KASKO Influencer Spotlight appeared first on Intellifluence.

]]>
https://intellifluence.com/blog/christie-kasko-influencer-spotlight/feed 0
KAYLA WILLIAMS Influencer Spotlight https://intellifluence.com/blog/kayla-williams-influencer-spotlight https://intellifluence.com/blog/kayla-williams-influencer-spotlight#respond Tue, 16 Jun 2020 14:19:14 +0000 https://intellifluence.com/?p=60123 Kayla Williams is a pastor based in Orlando, Florida who loves hair, makeup and traveling. When Kayla isn’t preaching and teaching, she is creating compelling content centered on fashion and beauty. As a religion & faith influencer, you can follow Kayla on Facebook and Instagram, to name a few. Can you tell us a little [...]

The post KAYLA WILLIAMS Influencer Spotlight appeared first on Intellifluence.

]]>
Kayla Williams is a pastor based in Orlando, Florida who loves hair, makeup and traveling. When Kayla isn’t preaching and teaching, she is creating compelling content centered on fashion and beauty. As a religion & faith influencer, you can follow Kayla on Facebook and Instagram, to name a few.

Can you tell us a little bit about your background, including how you got involved in ministry?

Well, I remember just the calling and the enjoyment of ministry when I was 15, and it took me a while to really adapt to it, or confirm my calling for myself, because I grew up not seeing a lot of female pastors, and it made me unsure of how I was supposed to be one when I didn’t see anybody to follow after. And so I remember, I think I was around 17 when I saw my first female pastor or preacher, and I was just blown away because I was like, “Oh my goodness, somebody who looks just like me.”

And then I did more research and I found just so many more women. And so after the age of 18, I was like, I’m unafraid of this. I’m going to go after this. It took me a while because there was still so much life that I wanted to explore and to learn about. Went to school for theology, all of that fun stuff, and then I guess around the age of 22, I started really taking it seriously.

It took me from 15 to 22 to do it, only because I didn’t see a lot of younger women pursue ministry. All the women that I started looking up to for pastoral administrator preaching were well into their thirties, well into their forties and beyond. And I felt like I didn’t have a place, but you know, you got to do what you got to do after awhile.

At what point did you start to focus on fashion and beauty content as an influencer?

Well, I realized that this is always somebody who I’ve been. And once again, not seeing a lot of female pastors that looked exactly like me. I didn’t see a lot of women really care about makeup or cute dresses and things like that. So I felt like I wasn’t going to be responded well to if I was to put myself out there.

Related: Will influencer marketing work for my business?

But I remember I had a conversation with God about Him loving me the way I look, the way I am, and I realized how a lot of women received me well. They liked talking about hair with me and makeup and things like that, and I was like, “Wow.” So things that my passion for beauty did not stop because I did ministry. I just combined the two. So two things that I really love, I just put them together and bam, here I am.

Who have been some people (or resources) that have inspired you along your journey?

Well, most of the women that I’ll mention, I never got to meet them in person, but one day I definitely hope to, but Priscilla Shirer, she was one of the first African American female pastors that I saw as an image like for myself to look at.

Then there were women such as T.D. Jakes’ daughter, Sarah Jakes Roberts, who I was blown away by how much younger she was, and I liked her style, and her look. Then there were a lot of women that I met locally that kind of poured into me and encouraged me, and then I had a lot of male pastors that were able to take me under their wing and teach me things about the church and ministry, because once again, there were not a lot of females that I saw.

So because I saw so much more men doing it, I was able to build a friendship, build a network with pastors and preachers alike who would teach me the ropes and things that maybe I’ve never been taught before.

To-date, have you collaborated with any brands or are you kind of strictly focused on your ministry?

No, both. I have connected with hair brands where I do a lot of wigs for women. I make them, I color them. I customize them for women. I’ve connected with eyelash companies for eyelashes. I’ve promoted them. I’ve done some makeup brands before. I’ve done even some clothing as well. I’ve done Christian clothing lines. So I like to mix the beauty and the fashion aspect with the ministry.

During these challenging times with the pandemic, people involved in ministries have to make a lot of decisions and there’s a lot of pressure placed upon them in terms of when to gather, how to gather; what advice do you have for others as it pertains to making these tough decisions?

Well, I definitely believe in letting the Spirit guide you and lead you, and being receptive and patient with people. Because as pastors, as preachers, as much as we love coming to the House of God to worship, we have to be mindful of our congregation. Some people really have a fear. Some people have watched on the news so many people pass away during this pandemic, and other things going on, and we have to be mindful that, okay, maybe we feel free and we are at peace in our minds, but maybe somebody else isn’t.

So taking the time, maybe even checking on our congregation, our church members, or continuing to stream online, not just cutting it off completely because you would like to have an in-person service, but doing both. Maybe allowing people to come to the House of God if they’d like to, maybe 10 or 15 at a time. Whatever it may be just to let people know that we sympathize and we’re here for them in this situation, but we also want to encourage, to keep pushing forward. Don’t be stuck in one area, or one mindset, that this is not forever, but that there’s hope. And there’s a ray of sunshine on the other side.

As a Minister, content creator, influencer, you undoubtedly have a lot going on. So how do you structure your average week so you can kind of get everything done that you need to get done, and maybe still have some margin in your life where you can kick back and relax a little bit?

For sure. Really, I have to put it in the calendar. If it’s not in there, it’s not happening. I have a bad habit of trying to memorize everything. Well, my memory is not that great, so I really need to stop. But I’m a part of a couple of different ministries, and so I just make sure I plan them out accordingly.

Related: How do I sign up as an Influencer?

I make sure I have time for my family and time for my household, as well as having time for my members of my ministries, and making sure that I put the content out there for my viewers and my followers, which is a really big deal. It’s definitely not easy, but you definitely need to strategize this and organize it well, because it will get overwhelming. I am a victim of it being overwhelming. I know how it is.

And just for me, being able to put out better content for those who do follow me and even people around me to get the best version of myself, I must put it together. I must organize it ahead of time to make sure it all works out well.

I watched your Facebook live video about rescuing the kitten, and it was inspirational; you even made it kind of into a mini-sermon. So how about an update on the kitty, and have you picked a name yet?

She is doing so well. I mean she has energy like no other and I praise God for it because she is truly a fighter for her life. I have not settled in on a name yet. There’s so many names that could go along with it, because I want her name to be a testimony to how she fought through. And so I’m being really particular, I’m going through names.

I’ll probably pick a name more so when she is more active, because right now she still sleeps most of the day. So when she definitely starts to open her eyes and I see what she responds to and I see her personality definitely make a decision, but Grace, Faith, Hope, Miracle, all those things. So we’re going through all those great inspirational names right now.

Note: Influencer Spotlight interviews are edited for time and clarity.

 

The post KAYLA WILLIAMS Influencer Spotlight appeared first on Intellifluence.

]]>
https://intellifluence.com/blog/kayla-williams-influencer-spotlight/feed 0
Shiny New Website https://intellifluence.com/blog/shiny-new-website Mon, 08 Jun 2020 21:00:29 +0000 https://wpdev.intellifluence.com/?p=59802 At the end of April we pushed out our v3 app look and feel; at that time, the updated fonts, CSS, and Javascript put the app slightly ahead of the public facing site in terms of where we wanted our look and feel to be, so we spent much of May getting a fresh new [...]

The post Shiny New Website appeared first on Intellifluence.

]]>
At the end of April we pushed out our v3 app look and feel; at that time, the updated fonts, CSS, and Javascript put the app slightly ahead of the public facing site in terms of where we wanted our look and feel to be, so we spent much of May getting a fresh new look for Intellifluence. While some of it is definitely cosmetic, we made some code changes to improve access to data for those that aren’t logged in.

For instance…

Here’s how our public influencer profiles looked before:

And here’s what the new public influencer profiles look like:

It’s definitely an upgrade as we were limiting quite a bit on what could show outside of the app; it’s still only a fraction of what we have though, so if you’re looking for someone specific, log in.

That’s more for prospective brand benefits, but how about influencers? Oh, you know we love you too. Our syndicated public offers got a huge makeover that hope you like.

BEFORE

AFTER

Similar to public profiles, you can see that we’re trying to provide more details and enrich the content to help influencers better decisions when deciding if Intellifluence is right for them (Shhh. It is.)

I’ll say this was definitely another great Intellifluence team effort because I try to stay as far away from design decisions as I can, otherwise you’d be getting something that resembles a crumbling red brick covered in duct tape and cat hair. Kudos team!

I hope you like the new site and find it easier to use.

The post Shiny New Website appeared first on Intellifluence.

]]>
Intellifluence v3 https://intellifluence.com/blog/intellifluence-v3 Wed, 29 Apr 2020 17:30:30 +0000 https://intellifluence.com/?p=58332 Hey Intellifluencers, We just pushed a lot of code live. While you may notice primarily some minor design updates and some functionality improvements, it was a lot bigger than that. Internally we were calling it V3 because it was part of an ongoing look at redoing all CSS and JS within the app, some bootstrapping, [...]

The post Intellifluence v3 appeared first on Intellifluence.

]]>
Hey Intellifluencers,

We just pushed a lot of code live. While you may notice primarily some minor design updates and some functionality improvements, it was a lot bigger than that. Internally we were calling it V3 because it was part of an ongoing look at redoing all CSS and JS within the app, some bootstrapping, improving SQL queries, updating versioning to make sure we’re on top of security everywhere we need to be, cranking out some mobile improvements  – it is the digital equivalent to a Spring cleaning.

Pages should load a little faster and be a bit easier to read (especially if you have old eyes like me). It also is something we needed to get out of the way for two of our next really big projects that I’m excited for us to get started on.

What I’d like to ask of you is if in the course of your normal everyday usage of Intellifluence you notice anything strange, please take a screenshot and send it to support. We’ll prioritize development time to bug fixes for the next several days.

We love you, our dear brands and influencers, and hope you’re all staying safe.

Until the next update!

The post Intellifluence v3 appeared first on Intellifluence.

]]>
New Brand Feature: Favorite an Influencer https://intellifluence.com/blog/new-brand-feature-favorite-an-influencer Fri, 10 Apr 2020 18:25:44 +0000 https://intellifluence.com/?p=58303 Favoriting an influencer is now available on Intellifluence! Have you ever had a superb experience with an influencer and would like to work with them in the future but can’t remember what their name was? Remembering the names of all the influencers you collaborated with and had a positive experience with can be cumbersome but [...]

The post New Brand Feature: Favorite an Influencer appeared first on Intellifluence.

]]>
Favoriting an influencer is now available on Intellifluence! Have you ever had a superb experience with an influencer and would like to work with them in the future but can’t remember what their name was?

Remembering the names of all the influencers you collaborated with and had a positive experience with can be cumbersome but with the Favorite Influencer feature you will have all of your favorite influencers in one place. Favoriting an influencer is an easy and simple process and there are three ways to do it. You can favorite an influencer via the transaction you are collaborating on, within the Discover tool or directly within the influencer’s profile.

Within a Transaction

Located at the top of the transaction, you will see four different icons above the influencer’s name. The different icons represent different actions you can take as a brand and these are favorite influencer, block influencer from future communication, open a support ticket, and flag the transaction.

In order to favorite the influencer within the transaction all you need to do is click the heart icon. If you would like to unfavorite the influencer all you need to do is click the heart icon a second time.

Within Discover

Another way that brands can favorite influencers is within the Discover tool. In order to favorite an influencer within Discover, you will need to hover over the influencer’s profile card and select Card Actions on the top right of the influencer’s card and then select favorite.

Additionally you will see an option to block an influencer, if you do not want to communicate or work with a particular influencer in the future.

Within an Influencer’s Profile

Finally, you can favorite an influencer by accessing the influencer’s profile. After you have click their name within Discover, you will be redirected to the influencer’s profile page.

Within the influencer’s profile card on the right hand side you will see option to add a note about the influencer, favorite the influencer, block the influencer, or add them to your campaign.

View Your Favorites List

When you favorite an influencer, they are added to your Favorites list. This can be accessed by selecting the drop down arrow next to your name and selecting My Account. Within the My Account page on the right hand side you will see options to add a brand user, Reset password, Favorites, Blocklist and Edit. In order to access your favorite influencer list all you have to do is select Favorites. You can also view the influencers you have blocked by selecting the Blocklist button. It’s really that simple!

The post New Brand Feature: Favorite an Influencer appeared first on Intellifluence.

]]>
Intellifluence Charity Initiative https://intellifluence.com/blog/charity-initiative Thu, 19 Mar 2020 22:04:22 +0000 https://intellifluence.com/?p=58129 The coronavirus has all of us on our heels. The news surrounding the breadth and depth of its impact is impossible to escape. As Intellifluence shifted to 100% work-from-home earlier this week I was struck with that sense of helplessness that I'm sure all of us have felt at some point in time. I wanted [...]

The post Intellifluence Charity Initiative appeared first on Intellifluence.

]]>
The coronavirus has all of us on our heels. The news surrounding the breadth and depth of its impact is impossible to escape. As Intellifluence shifted to 100% work-from-home earlier this week I was struck with that sense of helplessness that I’m sure all of us have felt at some point in time. I wanted to do something to assist, but I’m not a medical professional and beyond devoting some CPU time to some BOINC projects, there had to be something we could do…

As luck would have it, the Appsumo team was also looking to do something, so we joined forces, allowing us to accelerate our plans here for an Intellifluence charity initiative.

The initiative is simple. Right now, any coronavirus impacted small business (restaurants, bars, entertainment venues, lawn care…you name it) can apply to receive a free lifetime plan from Intellifluence. I don’t care if it is 1 small business or 250,000 small businesses; I’ll try to do what I can to help. Here’s the form to apply now.

I say we accelerated our plans for the charity initiative because we had periodically received support requests over the years seeking out free plans, but outside of doing one-off grants didn’t have a clean process. Now, whenever there’s an economic impact, we hope to be able to provide something like this that makes getting back on one’s feet a little bit easier.

A free plan isn’t going to solve all of a SMBs problems, but I do hope that in us doing this we can pay it forward and inspire others of means to do the same. If enough of us proactively create mechanisms to support these companies, we can recover as a small business community.

Stay safe and help each other.

Joe

P.S. Our friends at Small Business Trends have taken the reigns and compiled a list of other tools going free to help you out during your time of need: https://smallbiztrends.com/2020/03/resources-to-help-small-businesses-impacted-by-coronavirus.html

Fellow Scottsdale company SpyFu is also giving out free subscriptions to marketers that need it https://www.spyfu.com/blog/spyfu-is-free-for-anyone-that-needs-it/

The post Intellifluence Charity Initiative appeared first on Intellifluence.

]]>
ASHLEY BEOUGHER Influencer Spotlight https://intellifluence.com/blog/ashley-beougher-influencer-spotlight Thu, 12 Mar 2020 16:50:49 +0000 https://intellifluence.com/?p=58047 Ashley Beougher and her family love sharing new adventures and different experiences together. Traveling has strengthened their family in unbelievable ways, which you can read about on their website and blog called Traveling Graces. They are passionate about inspiring other families to step out and try something new with their children, even if it just [...]

The post ASHLEY BEOUGHER Influencer Spotlight appeared first on Intellifluence.

]]>

Ashley Beougher and her family love sharing new adventures and different experiences together. Traveling has strengthened their family in unbelievable ways, which you can read about on their website and blog called Traveling Graces. They are passionate about inspiring other families to step out and try something new with their children, even if it just means setting aside a Saturday to explore a nearby cave system or national forest. Check out travelinggraces.com or follow the Beougher family on Facebook, Twitter, Instagram and YouTube to name a few.

Can you tell us a little bit about how Traveling Graces got started?

Backing up, my husband and I got married when we were 19, and 20, right out of high school. At that age any type of big trips are going to take probably years to plan for and save for. When we got married we said we wanted to do a Mediterranean cruise and then a trip to Tahiti. Those were our big two, by far, what we wanted to do. Number one and number two. We did one for our five year anniversary and one for our 10 year anniversary.

After that it was like, “Well what next? I mean we’ve worked for and saved for these two trips for so long, what’s next?” The answer was just the rest of the world. At that point our kids were probably about two and three, maybe three and four. We started thinking, “Well not only do we want to just see the rest of the world, we also want to do it with our kids.” That’s how the idea of traveling more as a family started.

Then fast forward about a year later my son and I went to Ireland to visit my parents. Or visit Ireland with my parents. When I started looking this was different than our previous trips. It wasn’t a water park, it wasn’t Disney World. It was going to be fun and we were going to tailor it for a little child but it definitely wasn’t going to be one that was just totally geared towards children. I wanted to find some videos and some blog posts about how to experience those international countries with kids. Especially the video aspect, I just couldn’t find exactly what I was looking for. I wanted something that was informative for the parents but also showed kids in these destinations having fun. For them to kind of get a glimpse of what that would look like. So especially the video aspect I just didn’t find what I was looking for, which on the Internet is saying something if you can’t find what you’re looking for. It’s pretty much usually oversaturated. That’s how the idea came about.

How much of your year would you say is devoted to travel?

We’re not full-time travelers yet. I know you all previously had one that I saw that was great. That would be something that we would love to do in the future but we take about 10 trips a year. Probably three to four international ones. Then we have beautiful parks right around us, so we’ll do long weekends as well. So kind of try to do a little bit of both, while still having jobs, and schools, and stuff right now.

After starting the blog what were some of the strategies that you put in place to grow your audience, to grow your traffic? Were there specific intentional strategies you used or was it more organic? Kind of like, “Let’s see how it goes”? 

Yeah. I started off knowing nothing. Nothing about photography, nothing about videography, nothing about website design. I think I felt like starting out I actually had a good idea but had zero idea how to go about doing that. That was a minor hiccup in your plans.

Related: Can I specify which languages I know?

I think early on with reaching out to companies and growing the audience I tried to … This was advice that I got early on that I think was really helpful, especially when you’re brand new, don’t really have a following, is to find something that you can show value to. Then any influence that you have will just be a bonus.

At the beginning I didn’t have an influence. It can be photography, it can be web design, but even more than that even simple things like the … I think the very first rental property that we worked with I think we got like a 50% discount. It wasn’t a free rate but they really wanted drone footage because they were by the beach but not right on the beach. The only way you could see really how close their property was to the beach was through drone footage. I think that was a … We were able to provide that and felt really good about giving them something valuable. Then anything that we would promote on our side, or on Instagram, or whatever, would just be a bonus.

When did you branch out into influencer marketing?

I think that was, I mean, always the goal. I think with my site I wanted to show our family enjoying these places to inspire families to go out and try something new with their family, but a really important aspect of it, that I’ve done through blog posts and our Facebook page, is try to make it attainable for families. Because if you just look at all of these beautiful pictures on exotic destinations it becomes frustrating if you don’t make it attainable for them as well. I didn’t ever want to just say, “Oh look how much fun our family is having. You should totally go do it too.” Then if I don’t show them how to do that that’s just frustrating for families. I think that was one of my big goals.

I think that having the photos and the videos for our family was valuable. I saw if I can do this just for our … Like as a scrapbook. If I can just do this for our family and help other families make it attainable that’s a fun hobby to have. That’s something I really enjoy. Then if I can grow it and get some kind of influence in it that’s just, again, a bonus.

What are some of the ways that you show travel with a family to be more attainable?

For example our last trip in January was to Switzerland. It was 10 days. If it were just my husband and I we would have absolutely tried to do two, three countries. I know that most expert travelers would say, “Oh you can’t do that. You have to take your time. You have to go a slow approach. You don’t understand the culture if you don’t do that. You’re not a real traveler if you just go from stop to stop,” but we like it that way. We would always rather see more and do more in the limited time that we have. Then knowing where we want to go back and spend more time.

But we just knew that with two kids that that was kind of setting them up for failure. As a parent it’s a constant balance between you want to push them. There’s sometimes that they’re probably capable of more than we give them credit for. So wanting to push their boundaries a little bit, whether it’s fears, or flexibility, or whatever. But at the same time you have to be careful not to set them up for failure because then that’s your fault not theirs. I think that …

For our Switzerland trip we did four nights at a time. We tried to stay in one place. We were able to unpack a few. We still saw a lot of cities and we still moved around a little bit, but we didn’t do a different hotel every night like we may have if it were just my husband and I.

You create vlogs as well as produce content on Facebook, and Instagram, and of course your blog. What is your favorite platform to post on and why?

I don’t know that this might be my favorite platform but YouTube is definitely the one that I am most proud of because it is a combination of more work than any other platform I’ve put into. Maybe it’s just because I’m not great at it yet, but our videos take me hours, upon hours, upon hours. I spend way more time on those than anything else we do, any vlog post, any Instagram post. They just take me a long time. Maybe this isn’t everyone’s experience but for me YouTube has also been the hardest to grow on. So the combination of working the most on it and … Not to discourage others from getting started on YouTube but … And seeing the slow steady growth I think that’s probably what I’m most proud of.

Related: Why am I seeing a message limit?

But I really enjoy Instagram too. I kind of was reluctant to dive into there at the beginning, just because I had a misconception that I was an adult, and a mom, and shouldn’t be on Instagram. I don’t know, but someone said, “If you’re going to do travel you need to be on Instagram.” But I’ve really grown to love it. I’ve loved just the authenticity of the stories. I try to make our posts semi professional, but then our stories can just be ridiculous things about our travel.

Our last trip to Switzerland I came within seconds of missing our international flight because I had made this massive rookie mistake of showing up to the airport, not in the snow boots that were waterproof and I had bought, but literally slippers. My sister-in-law had to run home, and get them, and come back. Once we got on the plane me and my daughter were talking about those hysterical moments, that I’m breathing so hard from running across the airport. It’s just those are the fun things that don’t need to look perfect but are just this is what family travel really looks like, if you’re not a professional, like me and forget your shoes.

The post ASHLEY BEOUGHER Influencer Spotlight appeared first on Intellifluence.

]]>
How to optimize your Influencer Profile (so you can have more success) https://intellifluence.com/blog/how-to-optimize-your-influencer-profile-so-you-can-have-more-success Wed, 19 Feb 2020 21:01:09 +0000 https://intellifluence.com/?p=57930 Optimizing your influencer profile will put you in the best position to receive pitches and accepted applications from brands. Click My Profile to get an idea of how you appear to brands in our system. The profile strength percentage is a good indicator of the completeness of your profile, and you can see what steps [...]

The post How to optimize your Influencer Profile (so you can have more success) appeared first on Intellifluence.

]]>
Optimizing your influencer profile will put you in the best position to receive pitches and accepted applications from brands. Click My Profile to get an idea of how you appear to brands in our system.

The profile strength percentage is a good indicator of the completeness of your profile, and you can see what steps you need to take to increase this percentage below. Click Edit Profile to update or add information. You’ll notice your personal information and profile picture at the top – make sure this is up to date and don’t forget to add a profile picture of your likeness so you stand out to brands.

Any time you see a lock icon, this means the information is hidden from brands unless you collaborate with them and send the information on your own. Make sure your Bio is filled out and provides an accurate overview of who you are as an influencer. As an influencer, you are able to add up to 10 specialties to your profile, which represent your areas of expertise. Brands can find you and send pitches based on these specialties, and the offers you see in the Marketplace will be determined by the specialties you select. Select up to 10 from the dropdown list.

Related: What should I include in my Influencer bio?

Make sure you set your compensation values – these include the accepted forms of payment including the minimum amount of cash and retail value of product you will accept. Be sure your PayPal e-mail is up-to-date so you can be paid via Intellifluence Payments once you meet the payout eligibility.

Next, click the Social Account dropdown to see all of the platforms that we support and make sure you have added all of your eligible accounts. You can see which accounts you have added in the list below and remove any if necessary.

The more accounts you have, the higher your audience reach total will be, so it’s important to add them all. Once you’re done editing, click Save and you can view your updated profile.

You’ll see your minimum accepted compensation values here. You’ll see a list of your social media profiles here. If you’ve added a blog, you’ll see website metrics here. Keep in mind that audience reach and website metrics don’t update immediately, so check back at a later time to see the updated figures.

Finally, you’ll see your list of specialties, bio, photos and any badges you have earned. It’s a great idea to periodically check in and update your information as it changes and add any additional social media accounts and platforms that are supported to ensure you are in the best position to receive pitches and accepted applications from brands.

The post How to optimize your Influencer Profile (so you can have more success) appeared first on Intellifluence.

]]>