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Social Media Marketing Best Practices

Influencer marketing on social media is a great way to introduce your brand to new audiences. However, if you don't make a good first impression, you could drive some of your potential fans away. While social media might seem straightforward on the surface, you do...

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The Top 6 Influencer Marketing Benchmarks

For many companies, influencer marketing is still a relatively new concept. While social media managers want to take advantage of this promotional opportunity, they're not entirely sure how to measure success. This benchmarking problem only compounds for companies that don't offer low-ticket e-commerce items where...

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How Anyone Can Make Money Using Social Media

Social media has opened up a world of opportunities for people across the world. A woman who loves to travel can fund her trips with the help of a travel company ranging from Delta to Expedia. A man who spends his weekends fishing can make...

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