Author:Joe Sinkwitz

Optimize Your Influence

Before you can attempt to optimize your influence online, make sure that you first understand where you want to be visible and what your main focus will be. The analogy I like to use here is attempting to pick out the perfect pair of shoes without first understanding what...

Read More

Post-Mortem: Why We Test

You have reached the end of the Internet, otherwise known as article 14 of this 14 part series. Appropriately, it seemed like a good time to raise the subject of performing post-mortem analysis on your campaigns. Presumably to get to this point you started with a...

Read More

Round Two: Use the Same Reviewers or Get New Ones?

Here’s the scenario: you’re back for more influencer marketing. Either the previous campaign went well, or it didn’t and you know why it didn’t. This strategy discussion will explore the best way to approach that second wave, regardless of what happened. If you’re new to...

Read More

How to Maximize Exposure on Your Product Reviews

Article 12 already? The assumption for this piece is that you’ve already received your first review. If you aren’t quite there yet, I recommend starting at the beginning. What we’re going to be focusing on in this article is trying to get the best ROI possible from...

Read More

Influencer Negotiation: What is Fair?

You led with a pitch to the influencer, and because you understood the appropriate value assignment and picked the right product influencers it was a solid pitch. However, you find yourself now with a reply from an influencer asking for more. What to do, what to do? If...

Read More

So You Got Your First Review; Now What?

Someone reviewed your product. Well, isn’t that special. No matter if you followed any specific targeting advice on picking the right influencer based on buyer personas, social channel selection, or influencer type needs, here you are, ready for article 10 of our 14 part series. If you have a review, you apparently nailed the...

Read More
So many choices!
We get it...
Let us help you pick the plan that will fit you best:
There's no obligation (although we're certain you'll love it!)
Want to see how it works?
Let us show you how easy it is to increase your sales!
There's no obligation (although we're certain you'll love it!)