Author:SallyBot

Analyzing Social Media Sentiment

Social media isn't just a numbers game. Along with reaching thousands of people, you also need to get those people to engage with you — and engage in a way that is positive and drives website traffic and sales. This isn't always easy. Often, brands...

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Influencer Marketing for Brand Awareness

Brands that use influencer marketing to grow their business benefit in several ways. Some marketers look to drive sales with their messaging, while others want to reach new audiences and grow their reach. By creating a successful brand awareness campaign, your company can move hundreds...

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Why You Should Never Overlook Peer Influence

For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes....

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Why Influencer Marketing is Essential for Start-ups

Brands have many different marketing opportunities that they can take advantage of to drive sales. However, when it comes to digital marketing for start-ups, social media shouldn't be overlooked. Regardless of your industry, social media creates opportunities that start-ups otherwise wouldn't have. Here are a...

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The Top 6 Influencer Marketing Benchmarks

For many companies, influencer marketing is still a relatively new concept. While social media managers want to take advantage of this promotional opportunity, they're not entirely sure how to measure success. This benchmarking problem only compounds for companies that don't offer low-ticket e-commerce items where...

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