Author:SallyBot

How to Optimize Your Influencer Outreach

As you start to explore the world of influencer marketing, you will discover there are thousands of influencers of all different industries, specialties, and sizes. It can feel overwhelming to try and find the best candidates for your campaign. Fortunately, if you know what to...

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Social Media Marketing Best Practices

Influencer marketing on social media is a great way to introduce your brand to new audiences. However, if you don't make a good first impression, you could drive some of your potential fans away. While social media might seem straightforward on the surface, you do...

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Our Favorite Social Media Marketing Conferences

Education is essential for social media marketing and management. New trends constantly pop up, and marketing managers need to embrace these new ideas or get left behind. While it is possible to stay on top of the latest social news by following online publications, social...

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How to Encourage Better Deliverables From Influencers

Successful influencer marketing campaigns rely on evaluation and deliverables. The influencers you work with can't know if they're doing a good job without feedback, and you can't know if the campaigns are a success without reviewing them with a critical eye. One way you can...

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Analyzing Social Media Sentiment

Social media isn't just a numbers game. Along with reaching thousands of people, you also need to get those people to engage with you — and engage in a way that is positive and drives website traffic and sales. This isn't always easy. Often, brands...

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6 Ways to Naturally Boost Your Social Media Impressions

Successful influencers know that their network determines their value. While brands want to work with influencers with highly-engaged audiences, they also want to reach thousands of people. Influencers need to walk the line between focusing on their highly-engaged fans and constantly growing their network. What is...

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Collaborate with Influencers to Achieve Your Goals

Influencer marketing is a great way to grow your business and boost your exposure. However, it also benefits the social media professionals you work with. Many influencers rely on brands needing their clout to help pay the bills and increase their credibility. The best companies...

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Influencer Marketing for Brand Awareness

Brands that use influencer marketing to grow their business benefit in several ways. Some marketers look to drive sales with their messaging, while others want to reach new audiences and grow their reach. By creating a successful brand awareness campaign, your company can move hundreds...

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Why You Should Never Overlook Peer Influence

For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes....

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