Author:SallyBot

4 Ways to Optimize Your Media Spend

ROI (return on investment) is the most basic and reliable way to judge whether something is working for your business. With social media and influencer marketing, your decisions should be based on getting the most out of every dollar spent paying influencers and posting content....

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Engagement Rate and Influencer Marketing

Reach is the combined number of people an influencer can potentially speak to through his or her social media accounts and websites, such as their number of followers and subscribers. While a reach of several hundred thousand or million seems attractive to a brand interested...

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How to Measure Social Media ROI

Unlike ordinary people, brands on social media are there to get a positive return on investment. Viral hit campaigns get marketers excited about the attention they could get online, but the vast majority of businesses that find success made careful iterations on their marketing campaigns...

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How to Encourage Authentic User-Generated Content

User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your...

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How to Find Effective Brand Ambassadors

You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales.  Effective brand ambassadors will work to drive results for your brand because they want to improve...

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