Author:SallyBot

How to Measure Social Media ROI

Unlike ordinary people, brands on social media are there to get a positive return on investment. Viral hit campaigns get marketers excited about the attention they could get online, but the vast majority of businesses that find success made careful iterations on their marketing campaigns...

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How to Encourage Authentic User-Generated Content

User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your...

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How to Find Effective Brand Ambassadors

You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales.  Effective brand ambassadors will work to drive results for your brand because they want to improve...

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How to Measure Social Media Engagement

One of the most important elements of your influencer marketing campaign is social media engagement. Your engagement rates give you an idea of how effective your marketing content is and what kind of sales or lead generation you can expect. Although you can measure social...

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How to Optimize Your Influencer Outreach

As you start to explore the world of influencer marketing, you will discover there are thousands of influencers of all different industries, specialties, and sizes. It can feel overwhelming to try and find the best candidates for your campaign. Fortunately, if you know what to...

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Social Media Marketing Best Practices

Influencer marketing on social media is a great way to introduce your brand to new audiences. However, if you don't make a good first impression, you could drive some of your potential fans away. While social media might seem straightforward on the surface, you do...

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