Author:Sally

6 Word-of-Mouth Marketing Strategies That Work

Your influencer marketing campaign works on multiple levels. While everyone wants a celebrity like Lebron James or Tom Brady to promote their products, many smart companies are learning the benefits of relying on micro-influencers (or peer influencers) to share their brand. These are influencers with...

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Modern Marketing With Influencers

Influencer outreach is an essential strategy for modern marketing. Customers are increasingly wary of brands and the messages they send. Instead, they want to turn to people they trust who will provide open, honest answers about products and services. In many ways, influencer marketing has been...

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Create a Winning Influencer Marketing Strategy in 5 Steps

Influencer marketing is an increasingly popular trend for B2C and B2B businesses across the web. It typically falls under social marketing and gives brands an alternative to paid promotions outside of sponsored content. Many marketers appreciate the opportunity to connect with new audiences and sell...

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What is Social Influence?

Social influence is a popular marketing buzzword in 2018, but the concept has been around for years, if not centuries. The main difference between now and hundreds of years ago is that we are updating friends, fans, and followers on social media. Once you understand...

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Social Selling Using Intellifluence

Businesses need to tie their social media efforts to sales now more than ever. It's not enough to just have a presence on Facebook and Twitter. Modern companies are expected to connect with customers, drive traffic to their websites, and turn audiences into sales leads....

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How to Win at Social Media Marketing

Most companies are familiar with social media and maintaining active accounts on the top platforms. Social media management is common across both B2B and B2C brands. In fact, 83 percent of all B2B businesses in America have a social media presence — a number that...

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What Is Social Media Marketing?

Modern brands need to follow their customers and connect with them on their desired platforms. In the Internet era, that strategy involves connecting with customers on social media. Maintaining an updated Facebook and Twitter presence — along with other channels such as Instagram, LinkedIn, and...

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How to Choose the Best Influencer Marketing Platform

Some businesses operate their influencer marketing efforts out of spreadsheets and email outreach plans. What starts as a small operation reaching out to a few people can quickly balloon into multiple columns, an overwhelming number of email threads, and an impossible mess of analytics. At...

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What is a Micro-Influencer?

These days, business have quite a few options when it comes to accessing different types of influencers. First, there are aspirational influencers such as celebrities and models whom people want to be like. Next, you have authoritative influencers who use their expertise to make recommendations. Finally,...

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What Is a Digital Influencer?

If you want to launch a successful influencer marketing campaign, then you have to understand the nature of digital influencers and how they can help your brand. These individuals can make or break your promotion efforts, leading you to reach your ROI goals or worry...

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