Author:SallyBot

How to Encourage Authentic User-Generated Content

User-generated content on social media can elevate your brand's visibility online as much as brand-generated content. When other people are talking about your products or services instead of only you alone, you've tapped directly into social proof. However, inauthentic user-generated content, whether commissioned by your...

Read More

How to Find Effective Brand Ambassadors

You have undoubtedly read about the importance of partnering with influencers (sometimes referred to as brand ambassadors) in order to build awareness, garner product reviews and increase your sales.  Effective brand ambassadors will work to drive results for your brand because they want to improve...

Read More

How to Measure Social Media Engagement

One of the most important elements of your influencer marketing campaign is social media engagement. Your engagement rates give you an idea of how effective your marketing content is and what kind of sales or lead generation you can expect. Although you can measure social...

Read More

How to Optimize Your Influencer Outreach

As you start to explore the world of influencer marketing, you will discover there are thousands of influencers of all different industries, specialties, and sizes. It can feel overwhelming to try and find the best candidates for your campaign. Fortunately, if you know what to...

Read More

Social Media Marketing Best Practices

Influencer marketing on social media is a great way to introduce your brand to new audiences. However, if you don't make a good first impression, you could drive some of your potential fans away. While social media might seem straightforward on the surface, you do...

Read More

Our Favorite Social Media Marketing Conferences

Education is essential for social media marketing and management. New trends constantly pop up, and marketing managers need to embrace these new ideas or get left behind. While it is possible to stay on top of the latest social news by following online publications, social...

Read More

How to Encourage Better Deliverables From Influencers

Successful influencer marketing campaigns rely on evaluation and deliverables. The influencers you work with can't know if they're doing a good job without feedback, and you can't know if the campaigns are a success without reviewing them with a critical eye. One way you can...

Read More

Analyzing Social Media Sentiment

Social media isn't just a numbers game. Along with reaching thousands of people, you also need to get those people to engage with you — and engage in a way that is positive and drives website traffic and sales. This isn't always easy. Often, brands...

Read More

6 Ways to Naturally Boost Your Social Media Impressions

Successful influencers know that their network determines their value. While brands want to work with influencers with highly-engaged audiences, they also want to reach thousands of people. Influencers need to walk the line between focusing on their highly-engaged fans and constantly growing their network. What is...

Read More
So many choices!
We get it...
Let us help you pick the plan that will fit you best:
There's no obligation (although we're certain you'll love it!)
Want to see how it works?
Let us show you how easy it is to increase your sales!
There's no obligation (although we're certain you'll love it!)