Author:SallyBot

How to Naturally Boost Your Social Media Impressions

Successful influencers know that their network determines their value. While brands want to work with influencers with highly-engaged audiences, they also want to reach thousands of people. Influencers need to walk the line between focusing on their highly-engaged fans and constantly growing their network. If...

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Collaborate with Influencers to Achieve Your Goals

Influencer marketing is a great way to grow your business and boost your exposure. However, it also benefits the social media professionals you work with. Many influencers rely on brands needing their clout to help pay the bills and increase their credibility. The best companies...

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Influencer Marketing for Brand Awareness

Brands that use influencer marketing to grow their business benefit in several ways. Some marketers look to drive sales with their messaging, while others want to reach new audiences and grow their reach. By creating a successful brand awareness campaign, your company can move hundreds...

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Why You Should Never Overlook Peer Influence

For centuries, people have relied on their peers to distinguish favorable traits from unfavorable. As modern medicine evolved, people realized that those who regularly washed their hands helped prevent the spread of disease, while those who didn't were more likely to pass on undesirable microbes....

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Why Influencer Marketing is Essential for Start-ups

Brands have many different marketing opportunities that they can take advantage of to drive sales. However, when it comes to digital marketing for start-ups, social media shouldn't be overlooked. Regardless of your industry, social media creates opportunities that start-ups otherwise wouldn't have. Here are a...

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The Top 6 Influencer Marketing Benchmarks

For many companies, influencer marketing is still a relatively new concept. While social media managers want to take advantage of this promotional opportunity, they're not entirely sure how to measure success. This benchmarking problem only compounds for companies that don't offer low-ticket e-commerce items where...

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Why Social Media Marketing Matters

Social media has changed how people communicate, connect with others, and convey information. It has created celebrities in the form of influencers and content creators while also bringing the world countless memes and animal videos. Despite the humor and baby photos found across the social...

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How Anyone Can Make Money Using Social Media

Social media has opened up a world of opportunities for people across the world. A woman who loves to travel can fund her trips with the help of a travel company ranging from Delta to Expedia. A man who spends his weekends fishing can make...

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