Author:Sally

How to Optimize Your Influencer Campaign

After all the time you spend getting your influencer campaigns set up and finding high-quality bloggers and social media personalities to promote your products, you want to get the most bang for your buck. Some companies take a “set it and forget it” approach to...

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The Science Behind Normative Social Influence

You might not realize it, but there's a whole science behind influencer marketing. Influencers use a variety of psychological tools to convince people to follow them and try out the products and services they use. Without certain specific elements related to human nature, social media...

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What Does Social Media Reach Mean, Anyway?

Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of...

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7 Marketing Buzzwords You May Want to Avoid

Marketers love buzzwords. A clear, concise term can assuage any fears that management might have about a particular strategy or tactic while giving the staff goals to work toward to achieve those buzzword goals. However, in some cases, these terms do more harm than good....

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6 Word-of-Mouth Marketing Strategies That Work

Your influencer marketing campaign works on multiple levels. While everyone wants a celebrity like Lebron James or Tom Brady to promote their products, many smart companies are learning the benefits of relying on micro-influencers (or peer influencers) to share their brand. These are influencers with...

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Modern Marketing With Influencers

Influencer outreach is an essential strategy for modern marketing. Customers are increasingly wary of brands and the messages they send. Instead, they want to turn to people they trust who will provide open, honest answers about products and services. In many ways, influencer marketing has been...

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Create a Winning Influencer Marketing Strategy in 5 Steps

Influencer marketing is an increasingly popular trend for B2C and B2B businesses across the web. It typically falls under social marketing and gives brands an alternative to paid promotions outside of sponsored content. Many marketers appreciate the opportunity to connect with new audiences and sell...

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What is Social Influence?

Social influence is a popular marketing buzzword in 2018, but the concept has been around for years, if not centuries. The main difference between now and hundreds of years ago is that we are updating friends, fans, and followers on social media. Once you understand...

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Social Selling Using Intellifluence

Businesses need to tie their social media efforts to sales now more than ever. It's not enough to just have a presence on Facebook and Twitter. Modern companies are expected to connect with customers, drive traffic to their websites, and turn audiences into sales leads....

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