Author:SallyBot

Nothing Beats the Authenticity of Earned Media

In an online world full of competing marketers and influencers, authenticity is more important than ever. Being seen as trustworthy instantly makes you stand out from among any competitor who can't. In online content marketing, any brand should be familiar with the term earned media,...

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The Benefits of a Blogger Press Kit

A blogger press kit is a valuable tool for bloggers and influencers that helps them connect more easily with brands. If you've wondered whether you need to create a blogger press kit for your influencer career or what goes into one, find out everything you...

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How do Content Creators Make Money?

In the not so distant past, creating digital content was reserved for hobbyists. Today, creating digital content has become mainstream. For many people, content creation is more than a pastime; it's a viable career netting some of its biggest names millions of dollars every year. Do-it-yourself...

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5 Social Media Campaign Types to Consider

Social media marketing is an effective form of advertising for businesses. Approximately 93% of business that advertise on social media said that their campaigns have increased awareness of their brands, while 87% reported that their social media marketing campaigns have boosted their online traffic. Social media marketing...

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6 Word-of-Mouth Campaigns That Changed Everything

Word-of-mouth marketing campaigns are the purest form of organic growth for any business or brand. You'd be surprised by how many major businesses got to where they are not solely through standard marketing but through encouraging customers to spread the word. Let's take a look...

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