Author:Sally

Why Social Media Marketing Matters

Social media has changed how people communicate, connect with others, and convey information. It has created celebrities in the form of influencers and content creators while also bringing the world countless memes and animal videos. Despite the humor and baby photos found across the social...

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How Anyone Can Make Money Using Social Media

Social media has opened up a world of opportunities for people across the world. A woman who loves to travel can fund her trips with the help of a travel company ranging from Delta to Expedia. A man who spends his weekends fishing can make...

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How to Create an Effective Viral Marketing Campaign

Companies across the web dream of going viral. They plan their viral campaigns for months on end and go to great pains to get noticed. Unfortunately, these efforts can easily get overshadowed by breaking news or the latest meme of the week (like the “distracted...

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How to Find the Right Influencers

The influencers you work with can elevate your brand and drive traffic and leads to your business, gearing you up for success. However, if you work with the wrong people, you may be left feeling like something went wrong somewhere along the way. Often times...

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Why You Should Consider a Holistic Approach to Your Marketing

The marketing industry has seen dramatic innovations and changes in the past decades. Companies today add new departments and hire employees for positions that didn't exist 10 years ago. Data specialists, SEO professionals, and brand managers all work to move companies forward. Unfortunately, they don't...

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How to Optimize Your Influencer Campaign

After all the time you spend getting your influencer campaigns set up and finding high-quality bloggers and social media personalities to promote your products, you want to get the most bang for your buck. Some companies take a “set it and forget it” approach to...

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The Science Behind Normative Social Influence

You might not realize it, but there's a whole science behind influencer marketing. Influencers use a variety of psychological tools to convince people to follow them and try out the products and services they use. Without certain specific elements related to human nature, social media...

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What Does Social Media Reach Mean, Anyway?

Data analytics and KPIs will create a foundation for your influencer marketing efforts. Without trackable data, you won't be able to see which influencers are driving traffic or sales to your brand and which influencers are helping your brand get exposure to the bulk of...

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